PPT-Chapter 1: An Overview of Marketing

Copyright 2010 by Cengage Learning Inc All Rights Reserved 1 What is Marketing What is Marketing A Philosophy An Attitude A Perspective A Management Orientation A Set of Activities. Digital marketing overview. Agenda. What is digital marketing?. Pay per click (PPC). How digital marketing evolved. Why are people going online?. What does digital marketing consist of?. Search engine optimization (SEO). Compliance Edition. CHAPTER INTRODUCTION SLIDE. Learning objective 1. Collaboratively administrate empowered markets via plug-and-play networks.. Learning objective 2. Collaboratively administrate empowered markets via plug-and-play networks.. 2013 National Leadership Conference. Cathy Christopher, SCORE Southern Utah. Kate . Stoodley. , SCORE Portland, ME. Session Agenda. Introduction of SCORE Presenters. Increasing . Awareness through Local PSAs . JOHN. Digital marketing overview. Agenda. What is digital marketing?. Pay per click (PPC). How digital marketing evolved. Why are people going online?. What does digital marketing consist of?. Search engine optimization (SEO). 1. Event-driven programming . Event-driven programming is a programming paradigm in which the flow of the program is determined by. sensor outputs,. user actions (mouse clicks, key presses), or. messages from other programs or threads.. 1. Event-driven programming . Event-driven programming is a programming paradigm in which the flow of the program is determined by. sensor outputs,. user actions (mouse clicks, key presses), or. messages from other programs or threads.. Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the practice of marketing communications and recognize the marcom tools used by practitioners.. Differentiate among the following terms: . Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Define the role of marketing in organizations.. Describe how marketers create value for a product or service.. Understand why marketing is important both within and outside the firm.. Overview of Marketing. AND TOMORROW. 1-1 . What Is Marketing?. 1-2 . Businesses Need Marketing. 1-3 . Understanding the Marketing Concept. 1-4 . The Changing Role of Marketing . CHAPTER. 1. Chapter 1. 2. Focus Questions:. What marketing activities are being demonstrated by Cargill in the advertisement? . When it involves scholastic success, the appropriate resources play a crucial duty fit a student\'s understanding and efficiency. CHAPTER 1. THE DIGITAL MARKETING LANDSCAPE. WHAT IS DIGITAL MARKETING?. “Marketing using digital technology”. . “Digital marketing is . marketing”. . DIGITAL ISN’T THE ONLY OPTION. Digital. About Us. Established in 1980 in Malaysia, more than . 40 years import & distribution experiences. in MY. . We partner manufacturers and bring their international brands to Malaysia market through our extensive . CHAPTER 8. MARKETING ON SOCIAL MEDIA. WHAT’S IN A NAME?. The title . Marketing on Social Media. is at odds with the majority of other sources that use . social media marketing. to describe the practice. .