PPT-MARKETING ENVIRONMENT INTERNAL MARKETING AND EXTERNAL MICRO ENVIRONMENT

Internal environment A firms marketing system is also shaped by internal forces that are controllable by management These include a firms production financial and personnel activities eg If Godrej company is thinking of adding a new brand of toilet soap which already have more than half dozen brands It must determine whether existing production facilitates new brand and its expertise can be used more fruitfully. Professor Close. LO . 1. Discuss the external environment of marketing, and explain how it affects a firm. LO . 2. Describe the social factors that affect marketing. LO . 3. Explain the importance to marketing managers of current demographic trends . (chapter 4). (3. rd. semester). Meaning of Marketing Environment . Marketing environment consists of all those internal and external forces which affect the marketing strategies. Modern marketer realizes that environmental scanning would provide them with continuous interaction between the customers and the business they are in.. Mr. Flannery. MyEdAp. + Home Learning. 2 New quests . Contribution to the economy (due by Friday). Business Environments (Due by Friday). Will only take you 5-10 minutes each quest. Be prepared to discuss answers in class. PE – Acquire foundational knowledge of marketing information management to understand its nature & scope. PI – Explain the need for sport/event marketing information. Vocabulary. Marketing Information - . “. The actors and forces outside marketing that affect marketing mgt’s ability to build and maintain successful relationships with target customers” – . Kotler. . Today's markets change rapidly and marketers need to adopt their strategies and to meet new challenges and opportunities. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. 03. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall. Chapter Objectives. Understand international marketing and decisions firms make when they consider globalization. Explain how international organizations such as the World Trade Organization (WTO), economic communities, and individual country regulations impact a firm’s opportunities for globalization. Stimulus. Any change in an organism’s . internal . or . external. environment that causes the organism to react to the change.. Stimuli – plural (more than one stimulus). Response. The reaction of an organism to a stimulus.. Some benefits of understanding your marketing environment include:. Assisting you in understanding the company's competitors and the market. Supporting you in identifying your current and potential customers. Components of Business Environment. .. Business Environment. Internal Environment. Promoters/shareholders. Mission/objectives. Management structure. Internal power relation. Company image. Research & Development. Presented by. Dr. . Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . INTERNATIONAL MARKETING ENVIRONMENT. International marketing environment is a set of controllable... . Control. Marketing control is the process by which firms assess . the . effects . of their marketing activities and programs and . make . necessary changes and. . adjustments. Marketing control. Commerce. , . Solapur. Autonomous College. Class- B.Com Part- . I, . Sem. -I. Reading . Material. Sub- . . Principles of Marketing . Marketing . Introduction:. History of Human Civilization. Exchange is the central theme . Nature and Significance of environmental analysis for business decisions.. Dimensions of Business Environment.. Economics. Technological. Socio-Cultural. Political. Legal-Regulatory. Demography. Environmental and Societal .