PPT-Marketing Environment (Global Marketing)

03 Copyright 2012 Pearson Education Inc Publishing as Prentice Hall Chapter Objectives Understand international marketing and decisions firms make when they consider globalization Explain how international organizations such as the World Trade Organization WTO economic communities and individual country regulations impact a firms opportunities for globalization. Professor Close. LO . 1. Discuss the external environment of marketing, and explain how it affects a firm. LO . 2. Describe the social factors that affect marketing. LO . 3. Explain the importance to marketing managers of current demographic trends . (chapter 4). (3. rd. semester). Meaning of Marketing Environment . Marketing environment consists of all those internal and external forces which affect the marketing strategies. Modern marketer realizes that environmental scanning would provide them with continuous interaction between the customers and the business they are in.. Michele . Fedor. , USA. International . M. arketing Specialist. 16 November 2012. VUZF University. Business Strategies. Class of Prof. . Evgeni. . Evgeniev. : the act or process of globalizing : the state of being globalized; especially: the development of an increasingly integrated global economy marked especially by free trade, free flow of capital, and the tapping of cheaper foreign labor markets . . Environment. BA 52. 3. International Marketing. Melike. . Demirbag. Kaplan, PhD. Global Marketing in the 21st Century. The world is shrinking rapidly with the advent of faster communication, transportation, and financial flows.. Internal environment. A firms marketing system is also shaped by internal forces that are controllable by management. . These include a firms production, financial and personnel activities . eg: If Godrej company is thinking of adding a new brand of toilet soap which already have more than half dozen brands. It must determine whether existing production facilitates new brand and its expertise can be used more fruitfully.. Describe the . components of . a . country market assessment.. Understand the . marketing opportunities in . BRIC countries. .. Identify the various market entry strategies.. Highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. Ninth Edition. Chapter 2. Global. , Ethical . and Sustainable Marketing. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning Objectives . (1 of 2). 2.1. Understand . 1. Marketing Mix. The marketing mix . is . comprised of. :. Product Attributes. Distribution Strategy. Communication Strategy. Pricing Strategy . 2. Market Segmentation. Market segmentation involves identifying distinct groups of consumers whose purchasing behavior differs from others in important . Deloitte146s CMO Program supports CMOs as they navigate the complexities of the role anticipate upcoming market trends and respond to challenges with agile marketing Read more on the latest marketing Some benefits of understanding your marketing environment include:. Assisting you in understanding the company's competitors and the market. Supporting you in identifying your current and potential customers. 1. Learning . Objectives. Students can explain what distinguishes international marketing from marketing focusing on the home country. Students can recall two main approaches: Standardisation and Adaption. Presented by. Dr. . Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . INTERNATIONAL MARKETING ENVIRONMENT. International marketing environment is a set of controllable... . Control. Marketing control is the process by which firms assess . the . effects . of their marketing activities and programs and . make . necessary changes and. . adjustments. Marketing control.