PPT-INTERNATIONAL MARKETING ENVIRONMENT

Presented by Dr Anubha Gupta Faculty SS in Commerce Vikram University Useful for BBAHBCOMHMCOM and allied subject INTERNATIONAL MARKETING ENVIRONMENT International marketing environment is a set of controllable. Professor Close. LO . 1. Discuss the external environment of marketing, and explain how it affects a firm. LO . 2. Describe the social factors that affect marketing. LO . 3. Explain the importance to marketing managers of current demographic trends . (chapter 4). (3. rd. semester). Meaning of Marketing Environment . Marketing environment consists of all those internal and external forces which affect the marketing strategies. Modern marketer realizes that environmental scanning would provide them with continuous interaction between the customers and the business they are in.. . Environment. BA 52. 3. International Marketing. Melike. . Demirbag. Kaplan, PhD. Global Marketing in the 21st Century. The world is shrinking rapidly with the advent of faster communication, transportation, and financial flows.. INTRODUCTION. The term international business is very wide because it involves wide range of activities across national boundaries. An enterprise has to operate business activities with all these factors which exist outside or near any unit. This is called environment. . Internal environment. A firms marketing system is also shaped by internal forces that are controllable by management. . These include a firms production, financial and personnel activities . eg: If Godrej company is thinking of adding a new brand of toilet soap which already have more than half dozen brands. It must determine whether existing production facilitates new brand and its expertise can be used more fruitfully.. “. The actors and forces outside marketing that affect marketing mgt’s ability to build and maintain successful relationships with target customers” – . Kotler. . Today's markets change rapidly and marketers need to adopt their strategies and to meet new challenges and opportunities. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. 03. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall. Chapter Objectives. Understand international marketing and decisions firms make when they consider globalization. Explain how international organizations such as the World Trade Organization (WTO), economic communities, and individual country regulations impact a firm’s opportunities for globalization. Abroad . Experience. Emily Besen, . Assistant Director, International Relationship . Manager, Center for Career Development. Lorien Romito, Director, Education Abroad. Babson College. Agenda. . Employers Value International Experiences. Some benefits of understanding your marketing environment include:. Assisting you in understanding the company's competitors and the market. Supporting you in identifying your current and potential customers. 1. Learning . Objectives. Students can explain what distinguishes international marketing from marketing focusing on the home country. Students can recall two main approaches: Standardisation and Adaption. . Control. Marketing control is the process by which firms assess . the . effects . of their marketing activities and programs and . make . necessary changes and. . adjustments. Marketing control. Definition . of Domestic Marketing. Domestic Marketing refers to the marketing activities employed on a national scale. Marketing strategies were undertaken to cater customers of a small area, generally within the local limits of a country. It... By. S.Vijayalakshmi. .. Assistant Professor. C.P.A.College,Bodinayakanur. International Business Environment. Meaning. :.          . International Business Environment is multidimensional including the political risks, cultural...