PPT-Marketing Environment A company's marketing environment includes every element that may

Some benefits of understanding your marketing environment include Assisting you in understanding the companys competitors and the market Supporting you in identifying your current and potential customers. Professor Close. LO . 1. Discuss the external environment of marketing, and explain how it affects a firm. LO . 2. Describe the social factors that affect marketing. LO . 3. Explain the importance to marketing managers of current demographic trends . The Marketing Mix. The Marketing Mix. The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives. 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment. (chapter 4). (3. rd. semester). Meaning of Marketing Environment . Marketing environment consists of all those internal and external forces which affect the marketing strategies. Modern marketer realizes that environmental scanning would provide them with continuous interaction between the customers and the business they are in.. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. Internal environment. A firms marketing system is also shaped by internal forces that are controllable by management. . These include a firms production, financial and personnel activities . eg: If Godrej company is thinking of adding a new brand of toilet soap which already have more than half dozen brands. It must determine whether existing production facilitates new brand and its expertise can be used more fruitfully.. “. The actors and forces outside marketing that affect marketing mgt’s ability to build and maintain successful relationships with target customers” – . Kotler. . Today's markets change rapidly and marketers need to adopt their strategies and to meet new challenges and opportunities. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. 03. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall. Chapter Objectives. Understand international marketing and decisions firms make when they consider globalization. Explain how international organizations such as the World Trade Organization (WTO), economic communities, and individual country regulations impact a firm’s opportunities for globalization. 7. Bertan Kaynatma. Manna restaurant . http://www.mannasbounty.com/. Core Concept of Marketing. Process by which companies create value for customers and society, resulting in strong customer relationships that capture value from customers in return. Presented by. Dr. . Anubha. Gupta. Faculty , S.S. in Commerce . Vikram. University. Useful for BBA(H)/B.COM(H)/M.COM and allied subject. . INTERNATIONAL MARKETING ENVIRONMENT. International marketing environment is a set of controllable... What is a service?. One definition of a service:. Activities, deeds, or other basic intangibles offered for sale to consumers in exchange for money or something else of value.. Examples of Service Industries . . Control. Marketing control is the process by which firms assess . the . effects . of their marketing activities and programs and . make . necessary changes and. . adjustments. Marketing control. Commerce. , . Solapur. Autonomous College. Class- B.Com Part- . I, . Sem. -I. Reading . Material. Sub- . . Principles of Marketing . Marketing . Introduction:. History of Human Civilization. Exchange is the central theme . By. S.Vijayalakshmi. .. Assistant Professor. C.P.A.College,Bodinayakanur. International Business Environment. Meaning. :.          . International Business Environment is multidimensional including the political risks, cultural...