PPT-Customer Choice Behavior and Segmentation

Kirk Smith October 2015 Session Topics Who are your competitorsreally Market Segmentation How do customers choose between options Building a marketing strategy STP Some stuff I could buy. Shuai Zheng, Ming-Ming Cheng, Jonathan Warrell, Paul Sturgess, Vibhav Vineet, Carsten Rother*, Philip H. S. Torr. Torr Vision Group, University of Oxford. *The . Technische Universität . Dresden. Traditional Goal. Approach for Topology-Change-Aware Video Matting. Jinlong Ju. 1. , Jue Wang. 3. , . Yebin. Liu. 1. , . Haoqian. Wang. 2. , . Qionghai. Dai. 1. Department of Automation, Tsinghua University, China. 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. Daphne . Laino. and Danielle Roy. What is Segmentation?. Process of partitioning an image into segments. Segments are called . superpixels. Superpixels. are made up several pixels that have similar properties. 1. NADINE GARAISY. GENERAL DEFINITION. 2. A drainage basin or watershed is an extent or an area of land where surface water from rain melting snow or ice converges to a single point at a lower elevation, usually the exit of the basin, where the waters join another . Chiu, S. J., . Izatt. , J. A., O’Connell, R. V., Winter, K. P., . Toth. , C. A., & . Farsiu. , S. (2012). Validated . Automatic . S. egmentation . of AMD . Pathology . I. ncluding . D. rusen . and . Anurag Arnab. Collaborators: . sadeep. . Jayasumana. , . shuai. . zheng. , Philip . torr. Introduction. Semantic Segmentation. Labelling every pixel in an image. A key part of Scene Understanding. Yassine Benajiba. 1. and . Imed. Zitouni. 2. 1 CCLS, Columbia University. 2 IBM T.J. Watson Research Center. ybenajiba@ccls.columbia.edu. , . izitouni@us.ibm.com. . Outline. The Arabic Language. ATB vs. Morph segmentation. via Subspace Clustering. Ruizhen. Hu . Lubin. Fan . Ligang. Liu. Co-segmentation. Hu et al.. Co-Segmentation of 3D Shapes via Subspace Clustering. 2. Input. Co-segmentation. Hu et al.. 1. Global Marketing. Chapter 7. Market Segmentation. Represents an effort to identify and categorize groups of customers and countries according to common characteristics. 7-. 2. Targeting. The process of evaluating segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Kirk Smith . Fall . 2017. Session Topics. Who are your competitors…really?. Market Segmentation. How do customers choose between options?. Building a marketing strategy (STP). Some stuff I could buy. Concerned with the individuals, institutions, or groups of individuals or institutions that have similar needs that can be met by a particular product offering. The goal is to identify specific customer needs, then design a marketing program that can satisfy those needs.. Kaushik . Nandan. 1. Contents:. Introduction. Related . Work. Segmentation as Selective . Search. Object Recognition . System. Evaluation. Conclusions. References. 2. 1. Introduction. Object recognition: determining . from the data leading to very promising segmentation results. In this work, we successfully used to segment and classify medical images for many years [9,10]. A CNN uses layers to transform the input