PPT-Customer Choice Behavior and Segmentation

Kirk Smith October 2015 Session Topics Who are your competitorsreally Market Segmentation How do customers choose between options Building a marketing strategy STP Some stuff I could buy. no prediction. prediction, reward. prediction, no reward. TD error. V. t. R. R. L. Schultz 1997. humans are no different. dorsomedial. striatum/PFC. goal-directed control. dorsolateral. striatum. habitual control. February 10, 2015. Agenda. 4:30pm – 4:50pm (Discussion). Segmentation & Targeting. Identifying the right customers. Value Proposition . Development:. Creating value for those customers. 4:50pm . Strategic Marketing. Chapter 7. 210 - 234. Characteristics of Markets & Market Segments. A Market is. Comprised of people or organizations (Consumer or Business). Have needs, abilities, and willingness to buy. no prediction. prediction, reward. prediction, no reward. TD error. V. t. R. R. L. Schultz 1997. humans are no different. dorsomedial. striatum/PFC. goal-directed control. dorsolateral. striatum. habitual control. Implications for Teaching Personal Finance. Dr. Allen Cox. Managing Director. Maryland Coalition for Financial Literacy. Towson University. acox@towson.edu. Consumer Behavior. Let’s First Look at Classical . Cornell University. School of ORIE. Jake Feldman . Cornell University. School of ORIE. Upper Bounds on the Optimal Expected Revenue for Assortment Optimization under the Mixed Multinomal Logit Choice Model. February 10, 2015. Agenda. 4:30pm – 4:50pm (Discussion). Segmentation & Targeting. Identifying the right customers. Value Proposition . Development:. Creating value for those customers. 4:50pm . Chapter Objectives. After . reading this chapter you should be able . to:. Appreciate . the importance of market segmentation for specific consumer groups and realize that the targeting decision is the initial and most fundamental of all . Chapter Two. Mrs. Morrey. Putting the Customer First. 2.3 Target . Markets. 2.4 customer service. Define TARGET MARKETS and MARKET SEGMENTS. Describe how businesses use MARKET SEGMENTATION. Explain the importance of CUSTOMER SERVICE. 2. nd. Edition . Chapter 11: Reality Therapy and . Choice Theory. Mario De La Garza, M.Ed.. University of North Texas. Historical Context. 1950s: mental health professionals began honoring people’s ability to choose and control thoughts, feelings, and behavior. Kirk Smith . Fall . 2017. Session Topics. Who are your competitors…really?. Market Segmentation. How do customers choose between options?. Building a marketing strategy (STP). Some stuff I could buy. Marketing Principle #2. All Customers Change .  Managing Customer Dynamics. Agenda. Introduction. Approaches for Managing Customer Dynamics. Evolution of Approaches for Managing Customer Dynamics. lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.