PPT-Customers, Segmentation, and Target Marketing

Concerned with the individuals institutions or groups of individuals or institutions that have similar needs that can be met by a particular product offering The goal is to identify specific customer needs then design a marketing program that can satisfy those needs. What You’ll Learn . . .. The . F. unctions of . M. arketing. Understand the Marketing Concept. Marketing Utilities. Define a Target Market. Understand how Markets are Segmented. Standard . 1 Day 1. 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. Strategic Marketing. Chapter 7. 210 - 234. Characteristics of Markets & Market Segments. A Market is. Comprised of people or organizations (Consumer or Business). Have needs, abilities, and willingness to buy. Finding Customers – Getting Sales. Chris Walker BA MA MCIM. People Systems International & Venture Wales. Marketing & Sales. Background in Marketing and sales for multinationals – P & G, ExxonMobil, M & S and for SME’s in Wales. Ananda. . Sabil. Hussein, . Ph.D. Marketing is interesting. Marketing Strategy. Marketing Strategy = market driven. To satisfy individual’s needs and wants. Business organizations have limitations to serve market. Anurag Arnab. Collaborators: . sadeep. . Jayasumana. , . shuai. . zheng. , Philip . torr. Introduction. Semantic Segmentation. Labelling every pixel in an image. A key part of Scene Understanding. Dr. Ananda Hussein. Ford. ’. s Model T Followed a Mass Market Approach. Four levels of Micromarketing. Segments. Local areas. Individuals. Niches. What is a Market Segment?. A . market segment. consists of a group of customers who share a similar set of needs ad wants. . Chapter Two. Mrs. Morrey. Putting the Customer First. 2.3 Target . Markets. 2.4 customer service. Define TARGET MARKETS and MARKET SEGMENTS. Describe how businesses use MARKET SEGMENTATION. Explain the importance of CUSTOMER SERVICE. For each product that a company markets, the marketers develop a plan called the marketing mix. The . marketing mix. is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. 1. Global Marketing. Chapter 7. Market Segmentation. Represents an effort to identify and categorize groups of customers and countries according to common characteristics. 7-. 2. Targeting. The process of evaluating segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.. —Ernest Shackleton, . Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Marketing Principle #2. All Customers Change .  Managing Customer Dynamics. Agenda. Introduction. Approaches for Managing Customer Dynamics. Evolution of Approaches for Managing Customer Dynamics. Overview. Target marketing defined. Customer value proposition. Three Cs of marketing. Customers, costs, and competition. Four Ps of marketing. Product, price, place, and promotion. Food tourism and tourist types .