PPT-Customers, Segmentation, and Target Marketing

Concerned with the individuals institutions or groups of individuals or institutions that have similar needs that can be met by a particular product offering The goal is to identify specific customer needs then design a marketing program that can satisfy those needs. What You’ll Learn . . .. The . F. unctions of . M. arketing. Understand the Marketing Concept. Marketing Utilities. Define a Target Market. Understand how Markets are Segmented. Standard . 1 Day 1. 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. What is the marketing concept?. Businesses should strive to satisfy customers while making a profit.. What is a target market?. A group of people identified as the most likely to become customers – specifically classified by wants/needs and other segmentation factors.. st. . You need your class binder and something to write with.. We are starting with a new set of notes today on “Marketing Activities”.. Marketing Activities. PowerPoint & Notes. Customer Profile Assignment. Overview. Target marketing defined. Customer value proposition. Three Cs of marketing. Customers, costs, and competition. Four Ps of marketing. Product, price, place, and promotion. Food tourism and tourist types . Kirk Smith . October . 2015. Session Topics. Who are your competitors…really?. Market Segmentation. How do customers choose between options. ?. Building a marketing strategy (STP). Some stuff I could buy. For each product that a company markets, the marketers develop a plan called the marketing mix. The . marketing mix. is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. Kirk Smith . Fall . 2017. Session Topics. Who are your competitors…really?. Market Segmentation. How do customers choose between options?. Building a marketing strategy (STP). Some stuff I could buy. of professional . marketers. Over . 35,000 . members. Learning. Networking. Career development. www.cim.co.uk. The Chartered Institute of Marketing. Past career. Former employers: Beecham, Unilever. Prontaprint. PROF. SRIJITA DUTTA. THK JAIN COLLEGE. CLASS- B.COM (HONS and GEN) SEMESTER- II SEC- A and D. PART 2 . MARKET SEGMENTATION. Target Marketing. A company cannot serve all customers in a broad market. The customers are too numerous and diverse in their buying requirements. Many companies are embracing . Overview. Target marketing defined. Customer value proposition. Three Cs of marketing. Customers, costs, and competition. Four Ps of marketing. Product, price, place, and promotion. Food tourism and tourist types . . Session Outline. Differentiation and Positioning . Market Segmentation. Market Targeting . Customer-Driven Marketing Strategy. Customer-Driven Marketing Strategy. Companies can not appeal to all buyers in the marketplace, or at least not to all... lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.