PPT-Marketing: Target Customers & Promotional Strategies

Overview Target marketing defined Customer value proposition Three Cs of marketing Customers costs and competition Four Ps of marketing Product price place and promotion Food tourism and tourist types . Our proven program will ensure that you becomes a successful promotional product distributor. Learn how to start a promotional products business today! At Distributors First International, we have a no-nonsense program to help you break into the highly insular promotional products business. Unlike industry business opportunities, franchises or dealer/rep systems, you never buy anything through us, pay us royalties, Drafted by Kyler . Dineen. . Courtesy of . Melodic Marketing. About land for the homeless. Land for the Homeless is a nonprofit organization incorporated in New Jersey whose mission is to foster a community, and advocate, for those in need of shelter. What is the marketing concept?. Businesses should strive to satisfy customers while making a profit.. What is a target market?. A group of people identified as the most likely to become customers – specifically classified by wants/needs and other segmentation factors.. Overview. Target marketing defined. Customer value proposition. Three Cs of marketing. Customers, costs, and competition. Four Ps of marketing. Product, price, place, and promotion. Food tourism and tourist types . CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. For each product that a company markets, the marketers develop a plan called the marketing mix. The . marketing mix. is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. The mixture of promotional techniques used by a business to promote its products.. When making these considerations and creating a promotional mix it is important that they are all consistent with the brand, the brand image and they portray the correct message. . Product and Promotion:. Creating and Communicating Value. 2. LO1. . What is a product and product classifications?. LO2. . What is product differentiation and the key elements of product planning?. Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the . Have a screen printing idea for your team, school, or event? We'd be happy to help make your custom t shirt dreams a reality. Unleash your marketing potential with Marketing Catalyst. We're your ultimate resource for cutting-edge digital strategies, expert insights, and actionable tips. Fuel your success story in the dynamic world of online marketing and join our community today. Visit: https://marketingcatalyst.net/ Unleash your marketing potential with Marketing Catalyst. We\'re your ultimate resource for cutting-edge digital strategies, expert insights, and actionable tips. Fuel your success story in the dynamic world of online marketing and join our community today. Visit: https://marketingcatalyst.net/ Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies. Chapter 7. LEARNING OBJECTIVES. To recognize the importance and value of setting objectives for advertising and promotion.. To know the differences between sales and communication objectives.. To understand the process of budgeting for IMC..