PPT-Marketing: Target Customers & Promotional Strategies

Overview Target marketing defined Customer value proposition Three Cs of marketing Customers costs and competition Four Ps of marketing Product price place and promotion Food tourism and tourist types . What You’ll Learn . . .. The . F. unctions of . M. arketing. Understand the Marketing Concept. Marketing Utilities. Define a Target Market. Understand how Markets are Segmented. Standard . 1 Day 1. (the academic perspective). Strategic Marketing: the traditional view. …is all about:. getting and keeping competitive advantage?. matching distinctive abilities to specialised customer needs?. the interplay of environment, goals and strategies?. CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. Finding Customers – Getting Sales. Chris Walker BA MA MCIM. People Systems International & Venture Wales. Marketing & Sales. Background in Marketing and sales for multinationals – P & G, ExxonMobil, M & S and for SME’s in Wales. What is the marketing concept?. Businesses should strive to satisfy customers while making a profit.. What is a target market?. A group of people identified as the most likely to become customers – specifically classified by wants/needs and other segmentation factors.. Overview. Target marketing defined. Customer value proposition. Three Cs of marketing. Customers, costs, and competition. Four Ps of marketing. Product, price, place, and promotion. Food tourism and tourist types . CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. For each product that a company markets, the marketers develop a plan called the marketing mix. The . marketing mix. is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. Advertising Media. Channels of communication used by businesses for delivering promotional messages to target groups of consumers. Categories of advertising media. Publications. Broadcast Media. Direct Mail. Concerned with the individuals, institutions, or groups of individuals or institutions that have similar needs that can be met by a particular product offering. The goal is to identify specific customer needs, then design a marketing program that can satisfy those needs.. H. ave Your Attention). Ralph Swain. USFS Rocky Mountain Region. Wilderness & Rivers Program Manager. 303-275-5058. rswain@fs.fed.us. Background. Undergrad: Marketing and Economics. Masters: Natural Resource Management, Specialization in Wilderness. Definition . Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.. PROF. SRIJITA DUTTA. THK JAIN COLLEGE. CLASS- B.COM (HONS and GEN) SEMESTER- II SEC- A and D. PART 2 . MARKET SEGMENTATION. Target Marketing. A company cannot serve all customers in a broad market. The customers are too numerous and diverse in their buying requirements. Many companies are embracing . Chapter 7. LEARNING OBJECTIVES. To recognize the importance and value of setting objectives for advertising and promotion.. To know the differences between sales and communication objectives.. To understand the process of budgeting for IMC..