PPT-Segmentation and Targeting

Dr Ananda Hussein Ford s Model T Followed a Mass Market Approach Four levels of Micromarketing Segments Local areas Individuals Niches What is a Market Segment A market segment consists of a group of customers who share a similar set of needs ad wants . Best Segmentation Practices and Targeting Procedures that Provide Targeting Procedures that Provide the most Client the most Client - - Actionable Strategy Actionable Strategy Frank Wyman, Ph.D. Fr By. . SOMESHWAR.K. M.PHARM.. II - SEMESTER . . . Department of Pharmaceutics. University College of Pharmaceutical Sciences,. KAKATIYA UNIVERSITY. Strategic Marketing. Chapter 7. 210 - 234. Characteristics of Markets & Market Segments. A Market is. Comprised of people or organizations (Consumer or Business). Have needs, abilities, and willingness to buy. Ananda. . Sabil. Hussein, . Ph.D. Marketing is interesting. Marketing Strategy. Marketing Strategy = market driven. To satisfy individual’s needs and wants. Business organizations have limitations to serve market. Laura Connor, Tony Hanson, Ryan . Loder. , . Suyi. Ma. Agenda. Social influences. Major kinds of segmentation. Requirements of a segment. Key steps of segmenting. Agenda. Social influences. Major kinds of segmentation. Chapter Objectives. After . reading this chapter you should be able . to:. Appreciate . the importance of market segmentation for specific consumer groups and realize that the targeting decision is the initial and most fundamental of all . Kirk Smith . October . 2015. Session Topics. Who are your competitors…really?. Market Segmentation. How do customers choose between options. ?. Building a marketing strategy (STP). Some stuff I could buy. Sharanya J. Majumdar (RSMAS/U. Miami). Session. . 3.1. , . THORPEX/DAOS WG. Fourth Meeting. 27-28. June 2011.. Introduction. 3. rd. DAOS WG meeting in Montreal (July 2010): reviewed entire procedure: case selection, objective techniques, evaluation methods.. 1. Global Marketing. Chapter 7. Market Segmentation. Represents an effort to identify and categorize groups of customers and countries according to common characteristics. 7-. 2. Targeting. The process of evaluating segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Committee on Ways & Means. Background. May 14, 2013: TIGTA Audit Report, “Inappropriate Criteria Were Used to Identify Tax-Exempt Applications for Review”. Detailed IRS targeting of certain groups based on political beliefs. Segmenting and. Targeting Markets. 2012-2013. . © iStockphoto.com/Rubberball. Describe the characteristics . of markets and market segments. Explain the . importance. of market segmentation. Discuss . lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. Customer-Driven Services Marketing Strategy. Customer-Driven Services Marketing Strategy. 3 C’s. :. Customer . analysis. Overall examination of market characteristics. Customer needs and related characteristics and . SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.