PPT-Chapter 5 Target Audience and Market Segmentation

Segmentation Categories Buyer Status Segmentation Purchase Rate Segmentation Target Audience Profile . Katy Raines. PARTNER, INDIGO-LTD. Segmentation is saying something to somebody. instead of nothing to everybody. Jay Conrad Levinson, Guerilla Marketing. Segmentation – What is it?. Splitting . audiences . UNIT OBJECTIVE: . The student can create an advertisement that uses commercial strategies and propaganda to target a specific audience.. Unit At a Glance. PART 1: Target Audience. PART 2: Appeals and Propaganda. 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. Strategic Marketing. Chapter 7. 210 - 234. Characteristics of Markets & Market Segments. A Market is. Comprised of people or organizations (Consumer or Business). Have needs, abilities, and willingness to buy. Let’s Sell Something!!. Your Commercial project will be a . :60 second event with no more than . 2 other people involved.. Your Commercial is . DUE. WEDNESDAY, DECEMBER . 10 . / THURSDAY, DECEMBER . PRESENTATION TITLE OPTIONAL. Barriers. Those addressed by BR Strategy. Those addressed by SM Strategy. Example: Loss of income by not cutting upper watershed forest. Bee boxes given in exchange for signing agreement not to . Segmenting and. Targeting Markets. 2012-2013. . © iStockphoto.com/Rubberball. Describe the characteristics . of markets and market segments. Explain the . importance. of market segmentation. Discuss . Concerned with the individuals, institutions, or groups of individuals or institutions that have similar needs that can be met by a particular product offering. The goal is to identify specific customer needs, then design a marketing program that can satisfy those needs.. Chapter . 7. Segmentation, Targeting, and Positioning. Copyright © . 2017, 2015, 2013 . Pearson Education, Inc.. . All Rights Reserved. Learning Objectives . (1 of 2). 7.1. Identify . the variables that global marketers can use to segment global markets and give an example of each.. Foundations for effective segmentation. It is unlikely for any company to appeal to an entire market. Identify segments of consumers . Tailor offerings to meet the wants & needs of that particular group of consumers. PROF. SRIJITA DUTTA. THK JAIN COLLEGE. CLASS- B.COM (HONS and GEN) SEMESTER- II SEC- A and D. PART 2 . MARKET SEGMENTATION. Target Marketing. A company cannot serve all customers in a broad market. The customers are too numerous and diverse in their buying requirements. Many companies are embracing . 3.08. Determine . ADVERTISING REACH . and MEDIA COSTS. ADVERTISING REACH. WHAT: . Number of . PEOPLE THAT ARE EXPOSED . to your message:. CALCULATION. . (%):. Divide the target audience exposed to an ad by the total target audience. lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.