PPT-Feature-Based Market Segmentation and Pricing

Titing Cui Michael L Hamilton Segmented Pricing A segmented pricing is when the price for a good varies across different segments of the market Many markets are segmented Digital Properties like Adobe Office Online Games. 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. . Tekle. . Sebahtu. Ph.D.. http. ://www.stcinternational.us. stcintL@q.com. Marketing Imported Products Agenda. Marketing Mix/targeting/Segmentation/ Positioning . Landed cost. Pricing strategy. Distribution channels. Dr. Ananda Hussein. Ford. ’. s Model T Followed a Mass Market Approach. Four levels of Micromarketing. Segments. Local areas. Individuals. Niches. What is a Market Segment?. A . market segment. consists of a group of customers who share a similar set of needs ad wants. . Dr. AMA . Suyanto. Knowing the Customer is Not Enough!. Once we know the customer, we need to understand what new products, services and features will excite them.. Our job is to know the customer so well that we can provide him or her with (technological) solutions to problems that they don’t even know exist yet!. 1. Global Marketing. Chapter 7. Market Segmentation. Represents an effort to identify and categorize groups of customers and countries according to common characteristics. 7-. 2. Targeting. The process of evaluating segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. 2015. 2. 12.. Jeany Son. References. Bottom-up Segmentation for Top-down . Detection, CVPR 2013. Segmentation-aware Deformable Part Models, CVPR 2014. 2. Prior Works on Segmentation & Recognition. Richman Housing Resources LLC. April 2013. A Market Re-defined. LIHTC Since 2007. 2007. 2013. Overview. We’ll look back, review some trends, & then gaze, however obscurely through our crystal ball, at what’s ahead.. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.. —Ernest Shackleton, . Market Skimming. Market Skimming. High price, Low volumes. Skim the profit from the market. Suitable for products that have short life cycles or which will face competition at some point in the future (e.g. after a patent runs out). The concept of product pricing is very significant and plays a decisive role in the field of marketing. A manufacturer has to take pricing decision before bringing the product in the market. The market demand, consumer support, margin of profit,... How will your business make money?. Why is pricing an important decision for startups?. What is the link between prices and revenue?. Every firm needs a revenue strategy.. Profits = Revenue – Costs. lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. ECCG Meeting - . October. 2018. Konstantinos . Zisis. . DG JUST.03 . Objectives . & scope of the study. The . main aim . was . to explore:. the nature and prevalence of online personalised practices (ranking of offers/pricing/targeted... SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.