PPT-Segmenting The Business Market

Dr AMA Suyanto Knowing the Customer is Not Enough Once we know the customer we need to understand what new products services and features will excite them Our job is to know the customer so well that we can provide him or her with technological solutions to problems that they dont even know exist yet. Strategic Marketing. Chapter 7. 210 - 234. Characteristics of Markets & Market Segments. A Market is. Comprised of people or organizations (Consumer or Business). Have needs, abilities, and willingness to buy. Research Paper Segmenting the SME Market an d Implications for Service Provision A Literature Review Ref: 09/12 2012 Professor Robert Blackburn Kingston Business School Kingston University, London Fo Laura Connor, Tony Hanson, Ryan . Loder. , . Suyi. Ma. Agenda. Social influences. Major kinds of segmentation. Requirements of a segment. Key steps of segmenting. Agenda. Social influences. Major kinds of segmentation. Chapter Seven. Customer-Driven Marketing Strategy:. Creating Value for Target Customers. Copyright ©2014 by Pearson Education. Customer-Driven Marketing Strategy:. Creating Value for Target Customers. . Tekle. . Sebahtu. Ph.D.. http. ://www.stcinternational.us. stcintL@q.com. Marketing Imported Products Agenda. Marketing Mix/targeting/Segmentation/ Positioning . Landed cost. Pricing strategy. Distribution channels. Segmenting by sounds. Graphs. 2 letter . words (slide 3). 3 letter . words (slide 16). Graphs/Blends/Digraphs. 4 letter . words (slide 29). Segmenting by syllables. Graphs/Blends/Digraphs/. Trigraphs. 1. Objectives. Explain each of the components of the business-to-business (B2B) market.. Describe the major approaches to segmenting business-to-business (B2B) markets.. Identify the major characteristics of the business market and its demand.. Segmenting and. Targeting Markets. 2012-2013. . © iStockphoto.com/Rubberball. Describe the characteristics . of markets and market segments. Explain the . importance. of market segmentation. Discuss . Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Ninth . Edition. Chapter . 7. Segmentation, Target Marketing, and . Positioning. Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved. .. Learning Objectives. 7.1. Identify . the steps in the target marketing process.. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. This section covers the following: . What market mapping is. Examples of market maps. Benefits of market mapping. Drawbacks of market mapping. Key words. (The) competition. Companies operating in your market or market sector. Business Succession Planning and Liquidity Options . ADV2043. Disclaimer. Marshall & Stevens, Inc. is an independent valuation and consulting company. . This report is based on a preliminary review of information provided without verification nor was due diligence completed to document data or assumptions used; this is intended to provide an illustration of possible alternatives and should not be relied upon for final decision making. Please sent to: talents@crystal-system.eu. Here you can start drafting your business plan. My Key Business Plan Elements . 0. Vision and Mission. 1. Business Model. 2. Executive Summary . 3. Market Entry Strategy.