PPT-Segmenting The Business Market

Dr AMA Suyanto Knowing the Customer is Not Enough Once we know the customer we need to understand what new products services and features will excite them Our job is to know the customer so well that we can provide him or her with technological solutions to problems that they dont even know exist yet. Laura Connor, Tony Hanson, Ryan . Loder. , . Suyi. Ma. Agenda. Social influences. Major kinds of segmentation. Requirements of a segment. Key steps of segmenting. Agenda. Social influences. Major kinds of segmentation. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Shares of the citrus essential oils market will continue to remain consolidated among emerging players, as the competition at the brink intensifies and emphasis on organic ingredients, product quality, and clean label gains center stage. With burgeoning demand for knitted fabrics in the global clothing and textile industry, a mounting number of manufacturers are entering the market to capitalize on lucrative business opportunities. Manufacturers are inclined toward using glass material for automotive windshield on the back of high durability and strength offered by glass. Superabsorbent polymers have perceived increased penetration in the medical sector, with rapid technological developments, and significant funding from investors to research facilities for developing high performance products. Worldwide sales of lithium-ion battery pack were valued at US$ 115 Bn in 2018, with demand upheld by the advent of disruptive technologies such as smart grid storage, electric vehicles, data centers, and others. The polyphenylene sulfide (PPS) resins market is thoroughly studied in terms production, consumption and application-wise utilization. Advanced ceramics market place is fragmented with the stronghold of mid- and small-sized as well as emerging market players. Sales of robotic end of arm tools witnessed growth at a rate of over 8% from 2013 to 2017. In line with growing demand for industrial robots, robotic end of arm tool sales are set to witness sheer proliferation. Sales of automotive tubeless tires generated revenues worth US$ 148 Bn in 2018 and are anticipated to exceed US$ 158 Bn by the end of 2019. The Hyoscine-N-Butyl Bromide market was valued at over US$ 50 million in 2018 and is projected to register Y-O-Y growth of 4.3% in 2019. The bridge cable sockets market is likely to be driven by the burgeoning demand for sophisticated infrastructure in developed and developing economies. The global dental lasers market grew at an impressive CAGR of 7.6% during the 2012-2016 period on the back of increasing number of edentulous population and adults who have immediate dental needs.