PPT-Consumer market study on online market segmentation through personalised pricing/offers

ECCG Meeting October 2018 Konstantinos Zisis DG JUST03 Objectives amp scope of the study The main aim was to explore the nature and prevalence of online personalised practices ranking of offerspricingtargeted. Q: How many offers did . the seller in your . last closed transaction . receive?. 1. SERIES: Market Pulse Survey. SOURCE. : CALIFORNIA ASSOCIATION OF REALTORS. ® . How . did Europe transition from a period of conflict to a period of sustained peace?. The Treaties. . – . Basis for democratic cooperation built on law. 1952. The European Coal and Steel Community. . Tekle. . Sebahtu. Ph.D.. http. ://www.stcinternational.us. stcintL@q.com. Marketing Imported Products Agenda. Marketing Mix/targeting/Segmentation/ Positioning . Landed cost. Pricing strategy. Distribution channels. Dr. Ananda Hussein. Ford. ’. s Model T Followed a Mass Market Approach. Four levels of Micromarketing. Segments. Local areas. Individuals. Niches. What is a Market Segment?. A . market segment. consists of a group of customers who share a similar set of needs ad wants. . Dr. AMA . Suyanto. Knowing the Customer is Not Enough!. Once we know the customer, we need to understand what new products, services and features will excite them.. Our job is to know the customer so well that we can provide him or her with (technological) solutions to problems that they don’t even know exist yet!. The. First 18 Months. Dirk Schoenmaker. Bank of Greece. Athens. , 14 July 2016. Agenda. New system. . Functioning of SSM. . Euro area banking market. Assessment. . 3 core criteria: effectiveness, toughness and fairness. Market power,. P. ersonalised pricing and advertising. CERRE Executive Seminar, Brussels, 16 February 2017. 1. Prof. Marc Bourreau. , CERRE and Telecom ParisTech. Prof. Alexandre de Streel. , CERRE and University of Namur. Richman Housing Resources LLC. April 2013. A Market Re-defined. LIHTC Since 2007. 2007. 2013. Overview. We’ll look back, review some trends, & then gaze, however obscurely through our crystal ball, at what’s ahead.. Helping . Buyers Buy. Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.. McGraw-Hill/Irwin. Marketing . -- . The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings with value for customers, clients, partners, and society at large. Communicator. Debut by Motorola in 80’s weighing 2 pounds . . & costing in excess of $4k. 92’ – 1. st. Text Message. Merry Christmas. 96’ – 1. st. Flip Phone by Moto. 2003 – Revolutionary Nokia 1100 Launched in India – 200 Million Phones Shipped . From Europe to the Euro. From Europe to the Euro. an outline. What is the EU. Before the Euro. The Euro. Time line. Map. United in diversity. Advantages/Benefits. Some definitions. Euro-zone. Advantages. PROF. SRIJITA DUTTA. THK JAIN COLLEGE. CLASS- B.COM (HONS and GEN) SEMESTER- II SEC- A and D. PART 2 . MARKET SEGMENTATION. Target Marketing. A company cannot serve all customers in a broad market. The customers are too numerous and diverse in their buying requirements. Many companies are embracing . Titing. , Cui Michael L. Hamilton. Segmented Pricing. A. . segmented pricing . is . when the price for a good varies across different segments of the market. .. Many markets are segmented. Digital Properties like Adobe, Office, Online Games. SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA.