PPT-MARKETING MANAGEMENT UNIT 2: CONSUMER BEHAVIOUR AND MARKET SEGMENTATION
Author : violet | Published Date : 2023-11-07
PROF SRIJITA DUTTA THK JAIN COLLEGE CLASS BCOM HONS and GEN SEMESTER II SEC A and D PART 2 MARKET SEGMENTATION Target Marketing A company cannot serve all customers
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MARKETING MANAGEMENT UNIT 2: CONSUMER BEHAVIOUR AND MARKET SEGMENTATION: Transcript
PROF SRIJITA DUTTA THK JAIN COLLEGE CLASS BCOM HONS and GEN SEMESTER II SEC A and D PART 2 MARKET SEGMENTATION Target Marketing A company cannot serve all customers in a broad market The customers are too numerous and diverse in their buying requirements Many companies are embracing . . Tekle. . Sebahtu. Ph.D.. http. ://www.stcinternational.us. stcintL@q.com. Marketing Imported Products Agenda. Marketing Mix/targeting/Segmentation/ Positioning . Landed cost. Pricing strategy. Distribution channels. Yassine Benajiba. 1. and . Imed. Zitouni. 2. 1 CCLS, Columbia University. 2 IBM T.J. Watson Research Center. ybenajiba@ccls.columbia.edu. , . izitouni@us.ibm.com. . Outline. The Arabic Language. ATB vs. Morph segmentation. 1. Global Marketing. Chapter 7. Market Segmentation. Represents an effort to identify and categorize groups of customers and countries according to common characteristics. 7-. 2. Targeting. The process of evaluating segments and focusing marketing efforts on a country, region, or group of people that has significant potential to respond. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.. —Ernest Shackleton, . Concerned with the individuals, institutions, or groups of individuals or institutions that have similar needs that can be met by a particular product offering. The goal is to identify specific customer needs, then design a marketing program that can satisfy those needs.. Chapter Seven. Chapter Objectives. Identify the steps in the target marketing process. Understand the need for market segmentation and the approaches available to do it. Explain how marketers evaluate segments and choose a targeting strategy. Ninth . Edition. Chapter . 7. Segmentation, Target Marketing, and . Positioning. Copyright © 2018, 2016, 2014 Pearson Education, Inc. All Rights Reserved. .. Learning Objectives. 7.1. Identify . the steps in the target marketing process.. Helping . Buyers Buy. Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.. McGraw-Hill/Irwin. Marketing . -- . The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings with value for customers, clients, partners, and society at large. Semester IMBA. Maleeha Gul. Introduction. We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another. The way products are arranged in a retail store to maximise sales. The way a business combines the main marketing elements to sell products that meet the needs and wants of customers . The way a business distributes its products through retailers and wholesalers. lecture 5. Blesa. Ibrahim . mohammed. . 1. Session Overview . Define segmentation . Describe bases of segmentation . Discuss targeting strategies . Describe positioning strategies . 2. The STP framework. SUBJECT: STRATEGIC MARKETING. TOPIC: MARKET SEGMENTATION, TARGETING AND POSITIONING.. PROF. RAJESH BALA ( ASSISTANT PROFESSOR). DEPARTMENT . OF . COMMERCE & MANAGEMENT. IB . PG COLLEGE, PANIPAT. KURUKSHETRA UNIVERSITY, KURUKSHETRA. Segmentation Categories. . Buyer Status Segmentation. . Purchase Rate Segmentation. . Target . Audience Profile. . Segmentation and Targeting STP (Segmentation, Targeting, and Positioning) Needs-based segmentation Cluster Analysis Discriminant Analysis Market Segmentation Market segmentation is the subdividing of a market into distinct subsets of
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