Amanda Holden Travel Plan Manager 1 What are the benefits Social Enjoyment independence Improved quality of life Community cohesion Transport Lower cost transport save money Improved journey time ID: 917864
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Slide1
Personalised Travel Planning Training
Amanda HoldenTravel Plan Manager
1
Slide2What
are the benefits?
SocialEnjoyment, independenceImproved quality of lifeCommunity cohesionTransportLower cost transport – save money Improved journey timeReducing congestion
Economic Reduced absenteeism and increased productivity Increased access to jobs/servicesEnvironment
Improved local air quality
Reduce transport-related carbon
emissions
Slide3What
are the benefits?
reduce all-cause mortality
significantly improve both physical and mental wellbeingimprove life expectancy
help prevent and manage over 20 conditions and diseases including:
coronary heart disease
cancer
diabetesmusculoskeletal disorders obesityIncreasing physical activity
Stronger recognition of the role of vigorous intensity activityNew guidelines on sedentary behaviour
Source:
Department of Health (2011)
Start Active, Stay Active. A report on physical activity for health from the four home countries’ Chief Medical Officers.
Slide4Moderate Intensityincrease in breathing rateincrease in heart rate
feeling warmer able to hold a conversationVigorous Intensityusually breathing very hardshort of breathrapid heartbeat conversation impossible
At least 150 minutes (2.5 hours) per week in bouts of 10 minutes or moreAt least 75 minutes per week
What are the benefits?
Slide5What
are the barriers?
How can we challenge these barriers?
Time/perceptions
of time and distance
Busy lifestyle – shortage of time
Feel unsafe/not confident cycling on the road
Fear of crime
Personal safety
Poor health
Lack of money
Don’t
know how long journey would take
Don’t know which way to
go
Infrequent bus services
Unreliable bus services
Not knowing anyone to car share with
Slide6What
is Personalised Travel Planning?
One to one conversation
offering
advice, support and tailored information to encourage residents to switch from car trips to walking, cycling, public transport & car sharing.
6
Slide7The psychology behind travel choicesPeople have different attitudes to travelTravel is a habit
Some people are more willing to change than others – Stages of Change ModelVoluntary behaviour change:Negative effects are now intolerable – e.g. cost of petrol is too highRealising that for the first time it is possible to make a changeHearing of someone else who has changedExperiencing a change in life event, such as changing job, moving house, changing school
The change is fashionable.Importance and confidence
What
is Personalised Travel Planning?
Slide8Introduce yourself
Current travel patterns?
Any problems? Offer advice and signpost to services - tailored to their lifestyle and motivations The challenge Closure
The conversation
“I work in
Madingley Rise
and I live
in Hardwick.
The petrol is so expensive nowadays and I really should be getting more exercise”
Hi there, I see you are looking at the cycle map, where do you live?
“Have you thought about cycling to work? Your trip would take
30
minutes – much shorter than the car trip stuck in congestion”.
“Mark will try walking to work 2 days next week”
“Ok, so here is your personalised cycle journey plan and some information on the cycle
to work
scheme for you to take away”
Slide9Who
would find this information useful?
How
would you explain it to someone?
Information Resources
http://
www.environment.admin.cam.ac.uk/resource-bank/materials
Slide10Information Resources
Slide11Any Questions?
Please contact EMTravel@Admin.cam.ac.uk