PPT-BUS7450 Strategic Marketing Management

Week 5 Dr Jenne Meyer BUS7500 Article reviews 8 Identifying Market Segments and Targets Copyright 2011 Pearson Education Inc  Publishing as Prentice Hall 8 4 Effective Targeting Requires. Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. Dr. . Shilpa. . Sindhu. Retail Strategy. Retail Strategy is the overall plan or framework of action that guides a retailer. . A firm determines how to differentiate itself from competitors and develop and offering that appeals to a group of customers.. Chapter 2. Strategic Planning. What is it?. “The managerial process of creating and maintaining a fit between organizational objectives and resources, and the evolving market opportunities”. Why is it important?. Relationship. Management Today. Overview. . Topics discussed:. From the marketing to the customer concept . CRM and customer value. The concept. of CRM . CRM from a business strategy perspective. Relevance of . Week . 6. Dr. Jenne Meyer. BUS7500 . Article reviews. 11. Competitive Dynamics. Expanding the Total Market. Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 11-. 4. CHAPTER 2. Strategic Planning for . Competitive Advantage. 2012-2013. . © AP IMAGES/JENNIFER GRAYLOCK. © 2013 by Cengage Learning Inc. All Rights Reserved.. 2. Learning Outcomes. 1. 2. 3. 4. 5. 6. 1: . Customer-Driven Strategic . Marketing. 2: . Planning, Implementing, and Evaluating Marketing . Strategies. 3:. The Marketing Environment, Social Responsibility, and Ethics. Chapter 1. Customer-Driven Strategic Marketing. Week 7. Dr. Jenne Meyer. BUS7500 . Article reviews. 18. Managing . Mass Communications. Old Spice’s Advertising Campaign. Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 18-. - Defining strategic management. Strategic management can be defined as the art and science of formulating , implementing and evaluating cross-functional decisions that enable an organization to. . achieve its objectives .. 2/5/2013. Product Marketing . - Communication. Brief. . timeline. Belnet = NREN = . technology. . minded. Marketing = the ‘M’. word. First MKT profile : 2008. Marcom. Team : 2012. 2. What. ?. Strategic Management for Tourism Hospitality & Events. Mission – Vision – Goals. What. . the organisation is trying to be and trying to achieve;. require . congruency. and . fit . between levels;. Lecture 1. Dr Muhammad Mustafa Raziq. Introduction. About the Instructor. About Strategy and Management. Themes in Strategic Management. Objectives of the Course. Key texts in Strategic Management. Strategy and Management. Chathuri Senarath. Senior Lecturer- University of . Kelaniya. MEcon. (UOC), . BCom. . Sp. (Hons) (UOC), CIMA (UK) Passed Finalist, AAT (SL) Passed Finalist.. T. he term ‘strategic’ has become a very popular and attractive adjective among... Disclaimer. :. The study material provided to our students of BBA/MBA of Department of Business Management is solely for the purpose of teaching and learning and has been obtained from varied sources. I do not claim for the originality of the...