PPT-POSITIONING & RE-POSITIONING STRATEGIES

ADOPTED BY RIM FOR 1 A BRIEF INTRO OF BlackBerry BlackBerry is a line of wireless handheld device developed by the Canadian company Research In Motion RIM 1999 Introduced a twoway pager. Designed and operated by the US Department of Defense it consists of satellites control and monitor stations and receivers GPS receivers take information transmitted from the satellites and uses triangulation to calculate a users exact location GPS Distilling the essence of the brand. Most Unique. Most Relevant. Large Following. What’s a brand?. Don’t be a commodity. . Be a brand.. What is Brand Positioning?. It starts with customer insights. Authors: Al Ries . Jack Trout . Review of book by Ajay K. merchant. INTRODUCTION. Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is you position the product in the mind of the prospect.. Essentials for Effective Positioning Strategies. Substance- must be committed to creating . practical . value.. Consistency- everything must work in combination to reinforce a perception in the consumer’s eyes.. Ananda. . Sabil. Hussein, . Ph.D. Marketing is interesting. Marketing Strategy. Marketing Strategy = market driven. To satisfy individual’s needs and wants. Business organizations have limitations to serve market. for DMO. s. (They’re Not the Same). DMAI Best in Class Presentation. Note: this template contains several backgrounds. To see all the options, click the “Layout” drop-down on the Home tab.. Goals for this session . What is Positioning?. What does a GPS tell you?. What is Positioning?. Positioning is where you are. In the mind of the consumer. Relative to you competition. Creates an image... a unique identity. Examples:. Goals . of Two Person Positioning. Role of the Officials. Two Person System. Positioning. Two Person Positioning. Note: Officials . may rotate sides after every . 2 or 3 . goals. If working with a very inexperienced official, rotating may be too challenging at first, so this is . Distilling the essence of the brand. Most Unique. Most Relevant. Large Following. What’s a brand?. Don’t be a commodity. . Be a brand.. What is Brand Positioning?. It starts with customer insights. Used in advertising, speeches, presentations, essays etc…. Claim. States the main point or stance. Big Names. Mentions experts and important people to support the argument or add credibility. .. Hope that the . Prof. Chaitali Chandarana. MeANING. A brand can hope at best. . to occupy such a position as a tenant, for periods that will vary according to the quality and quantity of marketing efforts behind that brand. . Work in Progress!. Please note that this slide deck was created as a study recruitment tool and should not be used without permission from Dr. Martha Curley.. These slides reflect our thinking as of . Schallert whom I position as the cheerleader of the FLE program Her optimism and positive attitudes are what every doctoral student needs In the doctoral program I had the privilege to take three cour Brand Essence. IMAGE ATTRIBUTES. (Elements that should convey what the brand represents in the marketplace). THE BUSINESS. What we are/want to be. Vision. THE BRAND. What we want to stand for in the marketplace.