PPT-Branding and Positioning

for DMO s Theyre Not the Same DMAI Best in Class Presentation Note this template contains several backgrounds To see all the options click the Layout dropdown on the Home tab Goals for this session . 6. Objectives. Explain STP Process. Segmentation Bases. Target Segment Criteria. Elements of Effective Positioning. Creating Brand Value/Equity. STP Marketing & the Evolution of Marketing Strategy. Essentials for Effective Positioning Strategies. Substance- must be committed to creating . practical . value.. Consistency- everything must work in combination to reinforce a perception in the consumer’s eyes.. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Ananda. . Sabil. Hussein, . Ph.D. Marketing is interesting. Marketing Strategy. Marketing Strategy = market driven. To satisfy individual’s needs and wants. Business organizations have limitations to serve market. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Nick Lepetsos. Philanthropy Ventures, LLC. CEO/Founder. HaloCard® & EqualityCard®. Course Description . Brand value creates long-term profitable relationships with consumers in an increasingly commoditized arena. Building brand equity involves managing brands within the context of other brands, as wells as within the new digital context, over time and distance, and across multiple market segments.. What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. The Importance of Effective Branding . in Today’s Marketplace.. Put Branding to Work for You!. “The Global Approach”. “Creating and fostering a collaborative connection between your internal and external branding is the key driver behind any thriving company’s success.” . Distilling the essence of the brand. Most Unique. Most Relevant. Large Following. What’s a brand?. Don’t be a commodity. . Be a brand.. What is Brand Positioning?. It starts with customer insights. Brand. Brand Name. Brand Symbol. Trade Character. Brand Recognition. Brand Preference. Brand Insistence. Product Brands. Generic . Bransd. National Brand. Private/distributor Brand. Brand . Strageties. Modular - Multiple Use – consistent image . Pat Freeman. Chief Executive Officer. Legacy Link. Don Colombero. Marketing Director . Legacy Link. Memory. Have you been having any . m. emory problems ?. 1. st. . Yazhuo. Li 2. nd. . Mingdie. Yan 3. rd. Xia Liu*. College of intelligent manufacturing, . Jianghan. University, . Wuhan, China, Lemily1113@163.com. Abstract —. In this paper, a workpiece detection and positioning system has been studied. Firstly, data sets of workpieces with three different shapes (cube, cylinder and sphere) are established, and the YOLOV3 target detection algorithm is used for deep learning to realize intelligent recognition of different shapes of workpieces. Then by the use of binocular machine vision technology, the key points position of workpieces can be successfully detected with relative error less than 2 %. This workpiece detection and positioning system can be introduced in the mechanical arm grabbing control system to make it has the visual ability similar to human in order to realize mechanical arm intelligent grabbing in complex environment.. Xinyi Wang. , François Colbert. Carmelle. and . Rémi. . Marcoux. Chair in Arts Management. Department of . Marketing. . HEC . Montreal, . Montreal, . Canada. 6. th. . International . Consumer Brand Relationship Conference. How to complete these exercises.. Goal = to gain clarity on your agency branding, agency positioning, your mission or value statements & your core values.. At the end you bring alignment as a team on your why, branding, positioning, mission...