PPT-Branding and Positioning

for DMO s Theyre Not the Same DMAI Best in Class Presentation Note this template contains several backgrounds To see all the options click the Layout dropdown on the Home tab Goals for this session . Javier Forcada Sainz Departamento de Econom a de la Empresa y Financiacio n Universidad del Pa s Vasco Bilbao Spain Abstract Purpose Proposes a set of strategic options for green brand positioning based either on functional brand attributes or on e Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . & . RE-POSITIONING STRATEGIES . ADOPTED BY RIM. . FOR. . 1. A BRIEF INTRO OF BlackBerry…. BlackBerry is a line of wireless handheld device developed by the Canadian company, Research In Motion (RIM).. . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Positioning can involve . brand. . name. , . image. , . packaging. , the way it is . delivered. but is usually a . combination. of these. - A stance. - An attitude. - A perception. - A point of view. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Nick Lepetsos. Philanthropy Ventures, LLC. CEO/Founder. HaloCard® & EqualityCard®. Course Description . Brand value creates long-term profitable relationships with consumers in an increasingly commoditized arena. Building brand equity involves managing brands within the context of other brands, as wells as within the new digital context, over time and distance, and across multiple market segments.. What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. The Importance of Effective Branding . in Today’s Marketplace.. Put Branding to Work for You!. “The Global Approach”. “Creating and fostering a collaborative connection between your internal and external branding is the key driver behind any thriving company’s success.” . Positioning. Developing a specific marketing mix to influence potential customers’ overall perception of a brand, product line, or organization in general.. What is Positioning?. The place a product, brand, or group of products occupies in consumers’ minds relative to competing offerings.. ADOPTED BY RIM. . FOR. . 1. A BRIEF INTRO OF BlackBerry…. BlackBerry is a line of wireless handheld device developed by the Canadian company, Research In Motion (RIM).. 1999 – Introduced a two-way pager. 7/15/2016. 2. Who are you?. 7/15/2016. 3. 7/15/2016. 4. “Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service.”. 7/15/2016. 5. Press Releases. Fact Sheets. How to complete these exercises.. Goal = to gain clarity on your agency branding, agency positioning, your mission or value statements & your core values.. At the end you bring alignment as a team on your why, branding, positioning, mission...