PPT-2.02d Explain the nature of product/service branding

Brand Brand Name Brand Symbol Trade Character Brand Recognition Brand Preference Brand Insistence Product Brands Generic Bransd National Brand Privatedistributor Brand Brand Strageties. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Kong Chen, Madiha Ahsan, Kim . Fettkether. , Michael Adams. What is a Product?. A product is the object that is being traded during a transaction.. With this a product can be near anything. It can be:. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Position product/services to acquire desired business image. Explain the nature of sport/event BRANDING. What is a . BRAND. ?. All the combined impressions and experiences associated with a particular person, company organization, or product.. Schwartz Business Society. Clothing Sale. On Sale in the Schwartz Lobby until January 22. nd. New items and styles this year. Check out The Daily Schwartz on . Facebook. to view the items and get a chance to win a crew neck sweatshirt! . Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. 11. Describe the components of a product.. Identify the types of consumer products.. Explain the difference between a product mix’s breath and a product line’s depth,. Identify the advantages that brands provide firms and consumers.. Product, Services, and Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?. Product. word . BRAND. . is derived from Old English meaning “burning stick” (and ultimately from the Indo-European word meaning “to be hot. ”).. The first recorded brands in the . Western Hemisphere were the Three Latin Crosses . based on work by. Pascal . Bernardoni. REDD. For the development of intellectual property . on Origin Linked products for business and community development . in developing countries and least developed countries. Presented by: (Applicant Name) . Company Details. Company Name. Key contact details. Insert company logo. PITCH STRUCTURE. INTRODUCTION – The Business and You. PROBLEM STATEMENT. SOLUTION. BUSINESS MODEL.