/
2.02d  Explain the nature of product/service branding 2.02d  Explain the nature of product/service branding

2.02d Explain the nature of product/service branding - PowerPoint Presentation

luanne-stotts
luanne-stotts . @luanne-stotts
Follow
355 views
Uploaded On 2018-09-19

2.02d Explain the nature of product/service branding - PPT Presentation

Brand Brand Name Brand Symbol Trade Character Brand Recognition Brand Preference Brand Insistence Product Brands Generic Bransd National Brand Privatedistributor Brand Brand Strageties ID: 671591

branding brand visuals product brand branding product visuals recognition 02d loyalty characteristics insistence activity preference

Share:

Link:

Embed:

Download Presentation from below link

Download Presentation The PPT/PDF document "2.02d Explain the nature of product/ser..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.


Presentation Transcript

Slide1

2.02d Explain the nature of product/service branding Slide2

BrandSlide3

Brand NameSlide4

Brand SymbolSlide5

Trade CharacterSlide6

Brand RecognitionSlide7

Brand PreferenceSlide8

Brand InsistenceSlide9

Product BrandsSlide10

Generic BransdSlide11

National BrandSlide12

Private/distributor BrandSlide13

Brand StragetiesSlide14

Family BrandingSlide15

Individual BrandingSlide16

Brand ExtensionsSlide17

Brand licensingSlide18

Co-BrandingSlide19

Characteristics of a good Brand nameSlide20

Levels of Brand LoyaltySlide21

Types of Brand StrategiesSlide22

Considerations for Intrnatiional

BrandingSlide23

Impact of Internet on BrandingSlide24

Employees’ Role in BrandingSlide25

2.02D Activity

select

a brand name and identify the characteristics that make it an effective brand name.

Then

,

determine

the brand’s stage of brand loyalty: recognition, preference, or insistence.

prepare

visuals featuring symbols, names, and characters associated with the product/service’s brand identity and discuss the visuals with a classmate.

Please keep

these

visuals in your folder

for use in a later performance activity.