PPT-product, branding, and

packaging decisions eleven Copyright 2015 McGrawHill Education All rights reserved No reproduction or distribution without the prior written consent of McGrawHill Education LEARNING OBJECTIVES. 65.3. 33.7. 29.4. 23.6. 58.7. 32.1. 29.2. $ B. % of B2C sales. % of B2B sales. Legend:. Source: Interbrand 2008. Brand Value of Top 10 Companies. Coca. Cola. Micro-soft. 57.1. IBM. 51.6. GE. Mc-. Donald’s. Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . Kong Chen, Madiha Ahsan, Kim . Fettkether. , Michael Adams. What is a Product?. A product is the object that is being traded during a transaction.. With this a product can be near anything. It can be:. Forms of Branding. A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services. Forms of Branding. A corporate brand represents the entire company or organization. for DMO. s. (They’re Not the Same). DMAI Best in Class Presentation. Note: this template contains several backgrounds. To see all the options, click the “Layout” drop-down on the Home tab.. Goals for this session . Nick Lepetsos. Philanthropy Ventures, LLC. CEO/Founder. HaloCard® & EqualityCard®. Course Description . Brand value creates long-term profitable relationships with consumers in an increasingly commoditized arena. Building brand equity involves managing brands within the context of other brands, as wells as within the new digital context, over time and distance, and across multiple market segments.. What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. The Importance of Effective Branding . in Today’s Marketplace.. Put Branding to Work for You!. “The Global Approach”. “Creating and fostering a collaborative connection between your internal and external branding is the key driver behind any thriving company’s success.” . Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. 11. Describe the components of a product.. Identify the types of consumer products.. Explain the difference between a product mix’s breath and a product line’s depth,. Identify the advantages that brands provide firms and consumers.. Modular - Multiple Use – consistent image . Pat Freeman. Chief Executive Officer. Legacy Link. Don Colombero. Marketing Director . Legacy Link. Memory. Have you been having any . m. emory problems ?. Branding Cattle Today we will… Describe the history of branding and how it came about Identify other methods of identification Explain what branding is and why it is important in beef cattle management based on work by. Pascal . Bernardoni. REDD. For the development of intellectual property . on Origin Linked products for business and community development . in developing countries and least developed countries. Xinyi Wang. , François Colbert. Carmelle. and . Rémi. . Marcoux. Chair in Arts Management. Department of . Marketing. . HEC . Montreal, . Montreal, . Canada. 6. th. . International . Consumer Brand Relationship Conference.