PPT-product, branding, and

packaging decisions eleven Copyright 2015 McGrawHill Education All rights reserved No reproduction or distribution without the prior written consent of McGrawHill Education LEARNING OBJECTIVES. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Kong Chen, Madiha Ahsan, Kim . Fettkether. , Michael Adams. What is a Product?. A product is the object that is being traded during a transaction.. With this a product can be near anything. It can be:. Forms of Branding. A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services. Forms of Branding. A corporate brand represents the entire company or organization. Schwartz Business Society. Clothing Sale. On Sale in the Schwartz Lobby until January 22. nd. New items and styles this year. Check out The Daily Schwartz on . Facebook. to view the items and get a chance to win a crew neck sweatshirt! . Brand. Brand Name. Brand Symbol. Trade Character. Brand Recognition. Brand Preference. Brand Insistence. Product Brands. Generic . Bransd. National Brand. Private/distributor Brand. Brand . Strageties. Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. 11. Describe the components of a product.. Identify the types of consumer products.. Explain the difference between a product mix’s breath and a product line’s depth,. Identify the advantages that brands provide firms and consumers.. Watch the video clip and read through the case study. The Business Behind the Satchel. What goes into the marketing mix?. PRODUCT. PRICE. PROMOTION. PLACE. PRODUCT. PRICE. PROMOTION. PLACE. Identify an aspect of Julie’s business that matches to each. word . BRAND. . is derived from Old English meaning “burning stick” (and ultimately from the Indo-European word meaning “to be hot. ”).. The first recorded brands in the . Western Hemisphere were the Three Latin Crosses . Retail Selling. What is the difference between a brand name and a brand mark?. A brand name is a word or group of words that identifies a product and indicates a standard of quality and price. . Example: . based on work by. Pascal . Bernardoni. REDD. For the development of intellectual property . on Origin Linked products for business and community development . in developing countries and least developed countries.