PPT-I-branding in an emerging market: An exploratory study for e-commerce enterprises in China

Xinyi Wang François Colbert Carmelle and Rémi Marcoux Chair in Arts Management Department of Marketing HEC Montreal Montreal Canada 6 th International Consumer Brand Relationship Conference. Chapter . 3, Student Edition. MR/Brown & Suter. 1. Learning Objectives. MR/Brown & Suter. 2. Describe the major emphasis of each of the three basic types of research design. Describe the key characteristics and basic uses of exploratory research. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Forms of Branding. A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services. Forms of Branding. A corporate brand represents the entire company or organization. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. for DMO. s. (They’re Not the Same). DMAI Best in Class Presentation. Note: this template contains several backgrounds. To see all the options, click the “Layout” drop-down on the Home tab.. Goals for this session . What is Branding. ?. Branding is the practice of creating a name, symbol (logo) or . design . that . identifies. . and . differentiates. a product from other . products.. Entrepreneur.com. The Logo Game. The Importance of Effective Branding . in Today’s Marketplace.. Put Branding to Work for You!. “The Global Approach”. “Creating and fostering a collaborative connection between your internal and external branding is the key driver behind any thriving company’s success.” . The phenomenal growth of E-Commerce can be attributed to the reduction of friction in business transactions over the network. This reduction has lead to improvements in the quality of service, customer care, lower cost to the consumer & faster execution of transactions, including instantaneous delivery of goods(software, digital music). Modular - Multiple Use – consistent image . Pat Freeman. Chief Executive Officer. Legacy Link. Don Colombero. Marketing Director . Legacy Link. Memory. Have you been having any . m. emory problems ?. Optimizing employee experience in recruiting and employee management technologies. OCTOBER 2018. GLOBAL SPONSOR. Section Overview. 3. 4. Speaker Intro. Oracle Cloud Deloitte Consulting. 5. Sustaining branding. Lesson n.4 BRANDS In many emerging markets the global /international brands have a better perception of the locals one in term of quality and reliability (local production) Over 50% of the rich Chinese rely more on foreigner brand than local. - Commerce: An International Trade Opportunity By James Buchan | Managing Director C urrent Situation In China Brands reacted fast to a rise in digital engagement, shifting their focus to social, China Air Purifier Market, By Technology (HEPA Technology (High-Efficiency Particulate Air), Activated Carbon Technology, UV Technology, Negative Ion, Others), By Product Type (Portable Air Purifiers, Whole-House Air Purifiers, and Cleaners, Electrostatic Precipitators, Smart air purifier, Others), By Coverage (<324 Sq. Ft., 324-538 Sq. Ft., 539-753 Sq. Ft., >753 sq. Ft.), By Distribution Channel (Online Distribution Channel, Offline Distribution Channel), By Application (Residential, Industrial, Commercial) Trend Analysis, Competitive Market Share & Forecast, 2017-2027 Find out how headless commerce solutions can enhance your e-commerce platform with unparalleled flexibility, robust integrations, and a tailored shopping experience for your customers. Read More:- https://www.worldwebtechnology.com/blog/future-of-b2b-commerce/