Commerce An International Trade Opportunity By James Buchan Managing Director C urrent Situation In China Brands reacted fast to a rise in digital engagement shifting their focus to social ID: 818048
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China Digital & E-Commerce: An Intern
China Digital & E-Commerce: An International Trade OpportunityBy James Buchan | Managing DirectorCurrent Situation In ChinaBrands reacted fast to a rise in digital engagement, shifting their focus to social, e-commerce, and Online to Offline (O2O).New business opportunities emerging in China under COVID-19 outbreak.Some categories suffered more, and persistent caution suggests bra
nds will need to work harder.Since Mar
nds will need to work harder.Since March 28, 2020, China has suspended the entry of most foreign nationals, citing the temporary measure as a response to the rapid spread of COVID-19 across the world.China's industrial production rose by 3.9 percent year-on-year in April 2020, reversing from a 1.1 percent fall in the previous month.Chinaâs Tourism Industry sees signs of revival over
LaborDay holiday.Chinese consumers a
LaborDay holiday.Chinese consumers are gradually regaining their confidence, albeit with new shopping habits.How Have Chinese Companies AdaptedWhat are the fastest growing / most popular Appsduring the pandemic?Mobile phone gamesVideo platformsSocial media platformsTelecommuting softwareE-commerce Especially in sectors such as health, logistics, automation, online office
, entertainment, retail, and education
, entertainment, retail, and education1. QuicklyAdopt New Business Models2.Combine Online & Offline StrategyShift your sales channel mix. Person-to-person and bricks-and-mortar retail were severely restricted in affected regions. Agile Chinese enterprises rapidly redeployed sales efforts to new channels, and worked with online KOLs to use their connections to sell products.
3. Maintain Company Sales Through Onli
3. Maintain Company Sales Through Online PromotionsTour groups, restaurants, hotels, etc. sell low-priced products through pre-sale to ensure sales, combine with the method of WeChat platform functions, E -flyers and QR code.The company's employees earn their commission from sales.Combined with online social media and networking, early pre-sale of online products was launched
â4. Kuaishou& Douyin-social vide
â4. Kuaishou& Douyin-social video platforms:â¢Kuaishouand Douyinpartnered with the Ministry of Education to open a national online cloud classroom to serve students. â¢A major restaurant chain leveraged down-time to plan a new offering of semi-finished dishes, capturing the increased need and occasion for home cooking during the crisis.E-Commerce in ChinaKey Facts &
Opportunitiesâ¢Chinese total cross bo
Opportunitiesâ¢Chinese total cross border eCommerce reached around £ 70.7 billionin 2019 * Source: MarketToChina, Nov 2019â¢UK exports to China were worth £ 22.6 billion in 2019 * Source: House of Commons Library, Nov 2019â¢Cross border eCommerce is dominated by MarketplacesRoutes to market 28%Alibaba20.5%NetEase Kaola13.5%JD.COM9.8%VipShopPinduoduo: New Player* S
ource: MarketToChina, Nov 2019Is your
ource: MarketToChina, Nov 2019Is your company suitable for e-commerce?How to do E-Commerce in China?Consider your distributor's thoughts and wishesSellingin China?YâOffline B2BâOnline B2BâB2CDistributor?YNâ¢OfflineB2B:Multi eCommerce + Promotionâ¢OnlineB2B: Suitableâ¢B2C: SuitableSales ChannelChinese Consumers[2017] TotalChinese eCommercerevenu
e across all product categories is 584
e across all product categories is 584 billion USD and is expected to grow to 917.7 billion USD by 2022. Is your company suitable for e-commerce?How to do E-Commerce in China?Sales ChannelNâOffline B2BâOnline B2BâB2CDomestic RetailOnline StoresDaigou / TouristsCross-Border E-Commerce PlatformsDistributorImporter.com siteChinese MarketplaceTP, other platf
ormsChinese RetailOnline Marketplace
ormsChinese RetailOnline MarketplacesSellingin China?Chinese Consumers[2017] 67 percent of Chinese e-commerce consumers had a cross-border purchasing experience last year, a figure that was up sharply from 34 percent from the year before.Bonded Warehouse ModelvsDirect Mailing ModelChinese CustomersCross-border Ecommerce PlatformChinese CustomsBonded WarehouseForeign
CompanyLogistic SolutionIn ChinaOuts
CompanyLogistic SolutionIn ChinaOutside ChinaLogistic SolutionLogistic SolutionDigitalMarketing Combined with Offline Sales and Online E-Commerce Platforms and toolsE-commerceKOLs / Big VsPop up shopsOffline storesSocial media platforms:Such as: WeChat, WeiboSelf âMedia/ Social âEcommerce :Such as: Douyin, RED, Kuaishou, ZhihuVideo Streaming Platforms:Such as: Y
ouku, TencentSearch Engine:UC, Baidu,
ouku, TencentSearch Engine:UC, Baidu, 360 searchOnline News Agency:NETEASE, IFENG, SINA, TENCENTHow KOLs Changed China E-Commerceâ带货çâPeoplelike Li Jiaqihave become a hot commodity on Chinaâs internet, especially in the e-commerce realm that has become the marketplace of choice for the nationâs millions of consumers. dàihuòwángTraditional sales channels have b
een gradually replaced, new sales channe
een gradually replaced, new sales channels are emerging. Companies should focus more on consumer (C âEnd) sales.Getting his endorsement has become a gold standard in Chinaâs cosmetics world, often causing products to run out of stock.ââPre-Planningâ¢Do your market researchâ¢Explore the cultural differencesâ¢Understand and leverage your marketâ¢Protect your brandExe
cutionâ¢Find the right partnersâ¢D
cutionâ¢Find the right partnersâ¢Digital marketing and customer communicationâ¢Keep your brand alive in the eyes of your customersâ¢Ensure you have an online and offline approachMaintenanceâ¢Maintain your brand presence and messagingâ¢Create a meaningful relationship with your customersâ¢Learn and adapt quicklyWhere to go for Further Info/Supportâ¢Market Research Service
https://www.scottish-enterprise.com/
https://www.scottish-enterprise.com/support-for-businesses/exports-and-international-markets/why-export/international-market-researchâ¢GlobalScothttps://www.globalscot.comâ¢Make it to Market grants https://www.scottish-enterprise.com/support-for-businesses/funding-and-grants/growing-your-business/make-it-to-marketâ¢Export Advice https://www.scott
ish-enterprise.com/support-for-bus
ish-enterprise.com/support-for-businesses/exports-and-international-markets/why-export/export-advisory-serviceâ¢Intellectual Asset Management Team https://www.scottish-enterprise.com/support-for-businesses/develop-products-and-services/innovation-support/intellectual-assets-enquiryScottish Enterprise -https://www.scottish-enterprise.com/support-for-
businesses/exports-and-international
businesses/exports-and-international-marketsSDI -https://www.sdi.co.uk/Global Scot -https://www.globalscot.com/Visit Scotland -https://www.visitscotland.com/Enterprise Europe Network -https://een.ec.europa.euDIT -https://www.gov.uk/government/organisations/department-for-international-tradeGov.UK -https://www.gov.uk/browse/business/exportsExport Control Joint Unit -
https://www.gov.uk/government/organisat
https://www.gov.uk/government/organisations/export-control-organisationIPR SME Helpdesk -https://www.ipr-hub.eu/HMRC IP -https://www.gov.uk/government/organisations/intellectual-property-officeHMRC -https://www.gov.uk/topic/business-tax/import-exportUK Export Finance -https://www.gov.uk/government/organisations/uk-export-financetechUK-https://www.techuk.orgUK-A
SEAN Business Council -http://www.ukab
SEAN Business Council -http://www.ukabc.org.uk/Trade Association Forum -https://www.taforum.org/British Chambers of Commerce -https://www.britishchambers.org.uk/Scottish Chambers of Commerce -https://www.scottishchambers.org.uk/Useful LinksBreaking Digital Boundariesç¨æ°åå®ç°å¢é¿Get in Touchwww.zudu.co.ukwww.china.zudu.ukcontact@zudu.co.uk +44 (0)1382 690080www.nihaosco