Offline Purchase Purchase Research Online Purchase Offline ROPO return for every 1 spent on Paid Search 85 of this is delivered offline TV Catalogues Press Outdoor Radio Magazines Paid search 070 128 ID: 880235
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1 Paid search deliver
Paid search deliver
2 s 7% points uplift
s 7% points uplift
3 in offline sales re
in offline sales re
4 lative to control m
lative to control m
5 arkets where no Of
arkets where no Of
6 fline Purchase Purc
fline Purchase Purc
7 hase Research Onlin
hase Research Onlin
8 e, Purchase Offline
e, Purchase Offline
9 (ROPO) return for
(ROPO) return for
10 every !1 spent on
every !1 spent on
11 Paid Search. 85% of
Paid Search. 85% of
12 this is delivered
this is delivered
13 offline TV Catalog
offline TV Catalog
14 ues Press Outdoor R
ues Press Outdoor R
15 adio Magazines Paid
adio Magazines Paid
16 search !0.70 !1.28
search !0.70 !1.28
17 !1.12 !0.94 !1.36
!1.12 !0.94 !1.36
18 !1.50 !27.14 !4.68
!1.50 !27.14 !4.68
19 !31.80 Note: Some l
!31.80 Note: Some l