PPT-Corporate Image and Branding

Chapter 2 Discussion Points How important are brand names How important are brand names for clothes Why What additional product categories are brand names important What product categories are brand names not important. 1 position in 8 categories Skin Care brPage 8br Lever Bros Bangladesh Ltd Lever Brothers 1963 East Africa Industries Ltd Lever Brothers Zimbabwe 1943 1947 1964 Lever Brothers Malaya Ltd 1947 Lever Brothers Malaysia Sdn Bhd 1967 Hindustan Lever Ltd 35 No 3 4 2001 pp 441456 MCB University Press 03090566 Corporate branding and corporate brand performance Fiona Harris Open University Business School The Open University Milton Keynes UK and Leslie de Chernatony The Birmingham Business School The U Not by me you say Think about it Here are two short quizzes to get you started 1 Which is not known as a corporate brand a Sony b Coca Cola c Proctor Gamble d IBM 2 Is a brand a a logo b a jingle c a tagline d a product e a positioning f none of th Position company to acquire desired image. Definitions:. Brand identity—. elements that are instantly recognized as belonging to a certain company or product. Values—things . that are important to you, your company or product. . Cultivating Brand YOU!!. Georgia Holmes . Doran. Director of Career Education . Moore School of Business. Personal Branding. What does Corporate America know already?. People do business with people they know, like and trust!. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . and. Brand Management. Chapter 2. 2-. 1. Chapter Overview. 2-. 2. Managing a corporation’s . image and brands. Developing . and promoting brand names and logos. Importance of packaging and labels. Developing brand and corporate positioning . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Position company to acquire desired image. http://. www.youtube.com/watch?v=JKIAOZZritk. Definitions:. Brand identity—elements that are instantly recognized as belonging to a certain company or product. A. yu . A. malia . A. vina . M.Si. NIP 198212302008122003. D_avina@ub.ac.id. BRAND ARCHITECTURE. (brand structures). Brand architecture / . brand . struCture. (S). Brand “structure” is also known as brand “architecture”. Schwartz Business Society. Clothing Sale. On Sale in the Schwartz Lobby until January 22. nd. New items and styles this year. Check out The Daily Schwartz on . Facebook. to view the items and get a chance to win a crew neck sweatshirt! . 2. Dr.Inas. . A.Hamid. Brand, Image. &. Reputation. Brand. David . Aaker. (1996)described a brand as . “. a mental box. ”.. 2. Whithout. reading the name of these products you can recognize them , why. Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. Rapid Transit Steering Committee. April 30, 2013. Washington Metropolitan Area Transit Authority. Purpose. To brief Rapid Transit Steering Committee members on the development of a WMATA approach to branding a regional premium transit service.