PPT-PRODUCT, BRANDING, AND PACKAGING DECISIONS

11 Describe the components of a product Identify the types of consumer products Explain the difference between a product mixs breath and a product lines depth Identify the advantages that brands provide firms and consumers. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Chapter 10. What is a Product?. Marketing Mix: Product. “. Anything. that can be. offered to a market . to. satisfy a need or want. ”. Marketing Mix: Product. A product is a .... Marketing Mix: Product. 1. Contents. Functions of Packaging . Types of Packaging . Packaging Considerations . Packaging Trends . Labelling . Introduction to Packaging . Over time how we purchase food has changed. Previously food sold ‘loose’ or in paper bags. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Strategic Marketing. Chapter 9. Capitalism. Capitalism:. Political & economical philosophy . Characterized by marketplace competition . Private ownership of business.. Also known as Free Enterprise. Brand. Brand Name. Brand Symbol. Trade Character. Brand Recognition. Brand Preference. Brand Insistence. Product Brands. Generic . Bransd. National Brand. Private/distributor Brand. Brand . Strageties. Packaging. The package = physical container or wrapping for a product. It is an integral part of product planning and promotion. 10% of the retail price is spent on developing, designing, and producing just the package. Chapter Objectives. Explain the different product objectives and strategies a firm may choose. Understand how firms manage products throughout the product life cycle. Discuss how branding strategies create product identity. Chapter Objectives. Explain the different product objectives and strategies a firm may choose. Understand how firms manage products throughout the product life cycle. Discuss how branding strategies create product identity. Product, Services, and Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. Topic Outline. What Is a Product?. Product. Retail Selling. What is the difference between a brand name and a brand mark?. A brand name is a word or group of words that identifies a product and indicates a standard of quality and price. . Example: .