PPT-PRODUCT, BRANDING, AND PACKAGING DECISIONS

11 Describe the components of a product Identify the types of consumer products Explain the difference between a product mixs breath and a product lines depth Identify the advantages that brands provide firms and consumers. 32 Packaging Innovations and Luxury Packaging London returns to the Business Design Centre on 30 September and 1 October 2014 and welcomes its strongest ever exhibitor line up Luxury exhibitor Leo Luxe will undoubtedly make your packaging light up with Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . Right-sized packaging for aerospace, . e. lectronics, automotive, and industrial grade chemicals. Local Expertise. Our Application Support Center (ASC) in Hamburg, Germany holds the following certifications and approvals for packaging and is ready to support your custom chemical repackaging needs:. Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. 1. Contents. Functions of Packaging . Types of Packaging . Packaging Considerations . Packaging Trends . Labelling . Introduction to Packaging . Over time how we purchase food has changed. Previously food sold ‘loose’ or in paper bags. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Forms of Branding. A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services. Forms of Branding. A corporate brand represents the entire company or organization. Situation Analysis (Prudence Branding evolution). Old Prudence packaging 2006-2014.. Prudence Re Branded 2014-2015.... 2015. The . Tobacco and Related Products Regulations 2016. Ian . Newbury - . Tobacco Control Lead Officer. What is standardised packaging? . What does SPoT apply to? . UK wide . Modular - Multiple Use – consistent image . Pat Freeman. Chief Executive Officer. Legacy Link. Don Colombero. Marketing Director . Legacy Link. Memory. Have you been having any . m. emory problems ?. High Barrier Packaging Films Market report published by Value Market Research is an in-depth analysis of the market covering its size, share, value, growth and current trends for the period of 2018-2025 based on the historical data. This research report delivers recent developments of major manufacturers with their respective market share. In addition, it also delivers detailed analysis of regional and country market. View More @ https://www.valuemarketresearch.com/report/high-barrier-packaging-films-market Retail Selling. What is the difference between a brand name and a brand mark?. A brand name is a word or group of words that identifies a product and indicates a standard of quality and price. . Example: .