PPT-Branding

and Positioning Chapter 2 What is Branding Assigning a name phrase design symbols or a combination of these to a product service or a group of complimentary products Discussion Points. Not by me you say Think about it Here are two short quizzes to get you started 1 Which is not known as a corporate brand a Sony b Coca Cola c Proctor Gamble d IBM 2 Is a brand a a logo b a jingle c a tagline d a product e a positioning f none of th 65.3. 33.7. 29.4. 23.6. 58.7. 32.1. 29.2. $ B. % of B2C sales. % of B2B sales. Legend:. Source: Interbrand 2008. Brand Value of Top 10 Companies. Coca. Cola. Micro-soft. 57.1. IBM. 51.6. GE. Mc-. Donald’s. Prof. Chaitali.. Content. All 5 Types of Branding Strategies with their Advantages & Disadvantages.. Brand Product Matrix. Branding Strategy-Meaning. Brand Hierarchy. 1.Multi Product Branding. It is also called blanket branding strategy or family branding . What is a brand?. What’s . not. a brand?. What does a . branded event. mean?. Why brand an event?. How do you brand an event?. A Brand Is…. A person’s . gut feeling . about a product, service, or company. Marie Kulik, E2MA. What is . personal branding. ?. Do I need a logo. ? . Do I need a tagline? . PERSONAL BRANDING. 3. PERSONAL BRANDING. . Personal Branding is what people say about you when you are not in the room. Chapter 2. Discussion Points:. How important are brand names?. How important are brand names for clothes? Why?. What additional product categories are brand names important?. What product categories are brand names not important?. Kong Chen, Madiha Ahsan, Kim . Fettkether. , Michael Adams. What is a Product?. A product is the object that is being traded during a transaction.. With this a product can be near anything. It can be:. packaging decisions. eleven. Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. LEARNING OBJECTIVES. Tied Behind Your Back. Scot Hillier. scot@scothillier.net. @. ScotHillier. Scot Hillier. Scot Hillier. scot@scothillier.net. @. ScotHillier. www.itunity.com/users/scot-hillier. www.criticalpathtraining.com. The Importance of Effective Branding . in Today’s Marketplace.. Put Branding to Work for You!. “The Global Approach”. “Creating and fostering a collaborative connection between your internal and external branding is the key driver behind any thriving company’s success.” . : disparity between reality and social media activity. By Emma . Bujold. Definition: Personal . branding is the practice of people marketing themselves and their careers as . brands. Personal . branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.. Brand. Brand Name. Brand Symbol. Trade Character. Brand Recognition. Brand Preference. Brand Insistence. Product Brands. Generic . Bransd. National Brand. Private/distributor Brand. Brand . Strageties. Branding Cattle Today we will… Describe the history of branding and how it came about Identify other methods of identification Explain what branding is and why it is important in beef cattle management 7/15/2016. 2. Who are you?. 7/15/2016. 3. 7/15/2016. 4. “Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service.”. 7/15/2016. 5. Press Releases. Fact Sheets.