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Branding  &  Messaging Branding  &  Messaging

Branding & Messaging - PowerPoint Presentation

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Uploaded On 2020-06-19

Branding & Messaging - PPT Presentation

7152016 2 Who are you 7152016 3 7152016 4 Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service 7152016 5 Press Releases Fact Sheets ID: 781915

californiavolunteers 2016 amp branding 2016 californiavolunteers branding amp messaging day logo national signage printed web required gear program box

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Presentation Transcript

Slide1

Branding

&

Messaging

Slide2

7/15/2016

2

Who are you?

Slide3

7/15/2016

3

Slide4

7/15/2016

4

“Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service.”

Slide5

7/15/2016

5

Press Releases

Fact Sheets

Brochures

Websites

Media Interviews

Signage

Gear

When do I use the required branding & messaging?

Slide6

7/15/2016

6

 

When to use which logo?

Web

Gear

Printed

Placement Sites

CaliforniaVolunteers Logo

 

X

 

X

 

California AmeriCorps Logo

 

X

X

X

X

Taglines

 (for web, printed, and signage)   “AmeriCorps Serving Here” X“Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service”X XX

Slide7

7/15/2016

7

Example:

Slide8

7/15/2016

8

Martin Luther King Day

National Service Day

Cesar Chavez Day

or

Slide9

7/15/2016

9

Each program should have a formal communications and branding plan.

This is a required Program Readiness item (#20).

Be

prepared to share the plan upon request.

How will you demonstrate readiness?

Slide10

7/15/2016

10

CaliforniaVolunteers Contract Exhibit D

CNCS Contract

Terms &

Conditions

CNCS Branding & Messaging Guidance

CaliforniaVolunteers Box Account

https://californiavolunteers.box.com/v/branding

US!

Resources

Slide11

7/15/2016

11

Contact Info

Monica.Hassan@cv.ca.gov

916-323-7646