7152016 2 Who are you 7152016 3 7152016 4 Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service 7152016 5 Press Releases Fact Sheets ID: 781915
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Slide1
Branding
&
Messaging
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2
Who are you?
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3
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4
“Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service.”
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5
Press Releases
Fact Sheets
Brochures
Websites
Media Interviews
Signage
Gear
When do I use the required branding & messaging?
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When to use which logo?
Web
Gear
Printed
Placement Sites
CaliforniaVolunteers Logo
X
X
California AmeriCorps Logo
X
X
X
X
Taglines
(for web, printed, and signage) “AmeriCorps Serving Here” X“Administered by CaliforniaVolunteers and sponsored by the Corporation for National and Community Service”X XX
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Example:
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Martin Luther King Day
National Service Day
Cesar Chavez Day
or
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Each program should have a formal communications and branding plan.
This is a required Program Readiness item (#20).
Be
prepared to share the plan upon request.
How will you demonstrate readiness?
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CaliforniaVolunteers Contract Exhibit D
CNCS Contract
Terms &
Conditions
CNCS Branding & Messaging Guidance
CaliforniaVolunteers Box Account
https://californiavolunteers.box.com/v/branding
US!
Resources
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Contact Info
Monica.Hassan@cv.ca.gov
916-323-7646