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Persuasive Strategies Persuasive Strategies

Persuasive Strategies - PowerPoint Presentation

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Uploaded On 2017-10-03

Persuasive Strategies - PPT Presentation

Used in advertising speeches presentations essays etc Claim States the main point or stance Big Names Mentions experts and important people to support the argument or add credibility Hope that the ID: 592743

argument fear positioning words fear argument words positioning point support real advertisers sales

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Presentation Transcript

Slide1

Persuasive Strategies

Used in advertising, speeches, presentations, essays etc…Slide2
Slide3

Claim

States the main point or stanceSlide4

Big Names

Mentions experts and important people to support the argument or add credibility.

Hope that the

c

elebrity endorsement

w

ill rub off on the product

t

o increase sales.Slide5

Logos

Uses logic, numbers, or facts to support the argument.Slide6

Pathos

Appeals to the audience’s emotionsAdvertisers will try to make you feel part of a community, loved, successful, admired, confident, unique and different, or a member of the “in” group.Slide7

Kairos

Builds a sense of urgency for the cause.Slide8

Research

Uses studies and information to make the argument seem more convincing; this can be in the form of words, graphs, tables or illustrations.Slide9

Other Techniques used by Advertisers

Involvement:

Openings

: hook: strong colour, fast editing, sexy images, catchy music…

Direct Mail: cut outs, stickers, stamps, sweepstakes, teaser windows

Verbal sales pitch: “yes” saying mode – questions designed to get you to say yesSlide10

Appeal to Fear

Often used for personal care products…Fear of failure

Fear of rejection

Fear of bad breath

Fear of underarm odor…

… fear of dozens of other real or imagined social disgracesSlide11

Buzz Words

Words that stop the eye:

New - sale

Free -more

Save - better, best…

Real

Now

Organic

Homemade

Use an exclamation point at the end.. It sells!Slide12

Positioning or Market Segmentation

Positioning a product for certain segments of the population.

Toothpaste: some use it to keep teeth white, others are concerned with tooth decay.

Instead of making one brand to satisfy all, they make two and position them accordingly.