PPT-Market Segments & Value Propositions

February 10 2015 Agenda 430pm 450pm Discussion Segmentation amp Targeting Identifying the right customers Value Proposition Development Creating value for those customers 450pm . Recap. Common . Three-Way Equivalence:. Sentence . meanings. The objects of the attitudes. The referents of ‘that’-. clauses. We can call whatever is all of these things a “proposition.” Now we have the question: what are propositions?. February 10, 2015. Agenda. 4:30pm – 4:50pm (Discussion). Segmentation & Targeting. Identifying the right customers. Value Proposition . Development:. Creating value for those customers. 4:50pm . PowerBlocks. Ale. Ben. Max. Nick. 1. Powerblocks. = LEGOs + lighting. Modular lighting. Build your own / customize. Change / reconfigure at will. Authentic to Max. Home lacks great lighting. Moving a lot. Dr. AMA . Suyanto. Knowing the Customer is Not Enough!. Once we know the customer, we need to understand what new products, services and features will excite them.. Our job is to know the customer so well that we can provide him or her with (technological) solutions to problems that they don’t even know exist yet!. Semantics Unit 2 Part 2. A Sentence. A grammatically complete series of words that expresses a complete thought.. S + V + expresses a complete thought. I would like a cup of coffee . is a sentence. . William D. . Bygrave. , Andrew . Zacharakis. , Sean Wise. ENTREPRENEURIAL MARKETING. Chapter 5. 2. 3. Learning Objectives. Why Marketing Is Critical for Entrepreneurs . Learning Objective 5.1 Explain why marketing is critical for entrepreneurs.. FREE . PPT TEMPLATES. ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts. . Free PPT _ Click to add title. Click to edit Master text . styles . - . Standard (4:3). This PowerPoint Template has clean and neutral design that can be adapted to any content and meets various market segments. With this many slides you are able to make a complete PowerPoint Presentation that best suit your needs. . 1. A . deductive argument . is one that claims to establish its conclusion conclusively. . A . valid. deductive . argument is one in which, if all the premises are true, the conclusion must . be true. Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honor and recognition in case of success.. —Ernest Shackleton, . FREE . PPT TEMPLATES. ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts. . Free PPT _ Click to add title. Click to edit Master text . styles . - . Standard (4:3). This PowerPoint Template has clean and neutral design that can be adapted to any content and meets various market segments. With this many slides you are able to make a complete PowerPoint Presentation that best suit your needs. . Foundations for effective segmentation. It is unlikely for any company to appeal to an entire market. Identify segments of consumers . Tailor offerings to meet the wants & needs of that particular group of consumers. First product they created is a new device for sleep apnea. It is an oral/mandibular advancement splint to improve airflow (MAS). Custom molded/high comfort/produced by 3D printing. Improved compliance, less costly. . Session Outline. Differentiation and Positioning . Market Segmentation. Market Targeting . Customer-Driven Marketing Strategy. Customer-Driven Marketing Strategy. Companies can not appeal to all buyers in the marketplace, or at least not to all... Selecting Target Market Segments. Market Targeting. Segment size and growth. Can you meet the growth challenges. Competition. Segment structural attractiveness. Competitors. Substitute products . Power of buyers.