The role of powerful brands in creating shareholder value - PowerPoint Presentation

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Uploaded On 2016-06-19

The role of powerful brands in creating shareholder value - PPT Presentation

By Professor Malcolm McDonald LSBU 14 th February 2013 1 The limited value of Profit and Loss Accounts and Balance Sheets The information appearing in the majority of boardrooms remains predominantly financial in nature Without additional information on valuecreating activities ID: 369260

brands brand marketing assets brand brands assets marketing risk intangible profit product business cost market capital high costs cash

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