PERSONAL BRAND 1 EMBRACE Your Power Are you POWERFUL Are you IN CHARGE of your life OR has it become OUT OF CONTROL Have you LOST YOUR VOICE ID: 620535
Download Presentation The PPT/PDF document "Building Your" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Building Your
PERSONAL
BRAND
Slide2Slide3Slide4Slide5Slide6Slide7Slide8Slide9Slide10Slide11Slide12Slide13Slide14Slide15
1
EMBRACE
Your Power Slide16
Are you
POWERFUL?Slide17
Are you
IN CHARGE of your life OR
has it become OUT OF CONTROL?Slide18
Have you
LOST YOUR VOICE?Slide19
When power
is exerted IT BECOMES INFLUENCESlide20
POWER IS NOT A BAD THING. The abuse of power is.Slide21
Powerful people decide who they want to be
AND LIVE THAT OUT.Slide22
Powerful people LIVE BY DESIGN
not by default.Slide23
Powerful people ARE SOCIAL ARCHITECTS.Slide24
Powerful people
CREATE
THE CLIMATE they want.Slide25
We are good at PREPARING TO GO TO WORK
Do you also PREPARE TO GO BACK HOME?Slide26
Powerful people don’t build their lives on
SOMEONE ELSE’ WEAKNESSSlide27
Powerful people
DON’T HAVE TO OVERCOMPENSATESlide28
Powerful people ARE ASSERTIVESlide29
Are you NOT Assertive?
1) You never get your point across the first time and constantly have to explain yourself.
2) You are not in-charge of your time.
3) Co-workers interrupt you mid-sentence or talk right over you.
4) People take advantage of you because you say “yes” to everything. Slide30
Am I Assertive?
5) Your peers or upper management comment that you are “too quiet or two faced.
6) Your subordinates don't follow your lead.
7) You feel angry about the direction a situation or project went because you could not influence the outcome.
8) You are always blaming something else or someone else for the current state of your life.Slide31Slide32
What misbeliefs have you embraced ?
Lies about yourself
Lies about others
Lies about the worldSlide33
2
You Are
A BRANDSlide34
3
People buy from brands they
PERCEIVE TO BE VALUABLESlide35
4
People buy
from brands they
TRUSTSlide36
Functional Trust
I keep my promises
Capability TrustI can deliver at a high level
Relational
Trust
You can feel safe with meSlide37
4
People buy
from brands
with which they have
AN EMOTIONAL CONNECTIONSlide38
5
People buy
from brands
THEY LIKESlide39
6
Your brand can be
DESTROYED
overnightSlide40
Arrogance
Self-centredness
Mediocrity
Sloppiness
Deceit
Inconsistency
Integrity gaps
Broken trust
Common
BRAND DESTROYERSSlide41
Sloppy
Common
BRAND DESTROYERS
STEPS
in building your Personal BrandSlide42
1
BUILD YOUR PLATFORMSlide43
2
OWN
your spaceSlide44
3
Identify your
HIGH LEVERAGE ACTIVITIESSlide45
For what do you receive
the most complements?
For what are you the GO TO person?
What comes to you easily
where others seem to struggle?
What do you do that is high impact yet
requires relatively little effort on your part?
What do you get so absorbed doing that
you lose track of time?
If I were to phone you at 2am and ask you to do this
you would quite happily do it.Slide46
4
SHARE
your knowledgeSlide47
5
Watch your
PHRASINGSlide48
6
Offer
PLUS 1 SERVICESlide49
7
Embrace your own style
Be sincere
Be
AUTHENTICSlide50
8
Describe your beneficiaries and
TARGET MARKETSlide51
Who will benefit
from your brand?
Whom have you grown to care about
the most?
What do they need from you
that only you can give them?Slide52
9
What are you
OFFERING?Slide53
10
BE STRATEGIC
about your relationshipsSlide54
10
BE STRATEGIC
about your relationships
Initiate
Nurture
Rebuild
Redefine
TerminateSlide55
11
Audit your
ONLINE PRESENCESlide56
12
Craft your
BRAND STATEMENT
or elevator pitchSlide57
Building Your
PERSONAL
BRAND