By Nicole Khashmanian International Market I am expanding the Scrub Daddy product to India because it is the top country for low sanitation and this product would help clean up around the house Factors ID: 472398
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Slide1
Scrub Daddy
By: Nicole KhashmanianSlide2
International Market
I am expanding the Scrub Daddy product to India because it is the top country for low sanitation and this product would help clean up around the house.Slide3
Factors
Tangible
Packaging: For single package: boxes, for multiple package: cylinders
The “Scrub Daddy” brand name
The quality of the sponge
Intangible
Warranties
CreditsSlide4
Expanding Globally
I will be keeping the Scrub Daddy the same when taking it to India.
I have chosen to standardize the product because it is a great fit for India since they have bad sanitation.
Changing anything about it may negatively impact how the people in India perceive the Scrub Daddy’s purpose. Slide5
Product Positioning
The Scrub Daddy brand name creates an image for this nifty sponge that is shaped as a smiley face where the eyes and mouth are creatively used to clean utensils. Slide6
The best sponge out there!
No other sponge can clean like the Scrub Daddy!
Soft, yellow sponge with openings to clean utensils!
A 4 pack is just $15.12! What a great deal for such a great product
!Slide7
Grey Market
People who have connections with someone who works for Scrub Daddy could get some for a higher price, but quicker than if they were to order it online.
The sponge itself would be the same but the packaging would probably be less intricate since the customer wants it soon.
Since a 4 pack is originally $15.12, on the grey market we would double the price to $30.24.Slide8
Product Packaging & Brand Name
For single packages Scrub Daddy comes in a small box.
For multiple packages of Scrub Daddy it can come in a short or tall cylinder.
The brand name, “Scrub Daddy” is on the front of the package in big, yellow letters.
The Scrub Daddy does not have a specific family brand but it would fall under sponges and cleaning tools.