Yoram Zahavi SEO specialist T opics What is it Research first Measurement amp reports Primary vs long tail Conversion per keyword Summary What is it SEO Search Engine Optimization ID: 638872
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Slide1
SEO as acquisition tool
Yoram
Zahavi
SEO specialistSlide2
TopicsWhat is itResearch firstMeasurement
& reports
Primary vs. long tail
Conversion per keyword
SummarySlide3
What is it?SEO (Search Engine Optimization)
The
process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results
Organic
search
results
A
re
listings on search
engine results
pages that appear because of their relevance to the search terms, as opposed to their being advertisementsSlide4
SEO life cycleSlide5
Traffic sourcesWeb searchNews
Images
Video (
Y
outube)Slide6
Research firstAlways ask your self:
How users will search and
What k
eywords do they use?
Only then – what is the
right way to write itSlide7
iphone 4 ReviewFor exampleSlide8
Conversion Measure goals per keywordBrand keywordsProduct name
Demo / free / no downloads
VIPSlide9
What to measure?Number of landing pagesNumber of keywords generate the trafficRankingTraffic source (web / images / news)
ConversionSlide10
TimeframeAt least 6 months.
Better to consider
12
months.Slide11
The processResearchDefine the strategyPlan into detailsConsider PPC campaign (or use an existing
one) in order to t
estSlide12
Thank you
Yoram Zahavi
yoram@
inSERP.net