Social Media for  Credit Unions of All Sizes
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Social Media for Credit Unions of All Sizes

East Coast Marketing Conference. September 25, 2015. Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24 . Group activity! . OVERVIEW OF SOCIAL. Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24 .

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Social Media for Credit Unions of All Sizes




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Presentation on theme: "Social Media for Credit Unions of All Sizes"— Presentation transcript:

Slide1

Social Media for Credit Unions of All Sizes

East Coast Marketing ConferenceSeptember 25, 2015

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide2

Group activity!

Slide3

OVERVIEW OF SOCIAL

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide4

Who is using social now?

Slide5

Why social?

It’s expected. Your members are already talking about you thereEasy to get startedAffordable

... not free

People

trust

word of mouth far more than they trust advertising.

It’s

flexible

. You can tailor how you use it to meet your own needs, and match how your members are using it

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide6

Benefits to your credit union

Direct line of communication to membersEngage members where they areWord of mouthYou

control

the message

Cheaper, faster

than traditional media

Sharing

& message amplification

Fast feedback &

analytics

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide7

Benefits to your members

Direct line of communication. They feel like you’re listeningEasy for them to share you with friends & familyOpportunity for them to

learn

more about you

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide8

Which networks? So many options!

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide9

How We’re Using Social

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide10

Goals

Positioning: trusted local financial expertsReinforce our brand - showcase our difference Build a network of

advocates

Show our

strength

Celebrate

accomplishments

Recruit

talent

Quickly & effectively

handle negative situations

Another

touch point

with members

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide11

Social is just a piece of our communication structure

Use social to share your own contentDrive traffic back to your website

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide12

Be relevant

Share information that’s useful and helpful to your membersRelated to what you do, but not always selling

Slide13

Share

It’s not all about youBuild credibility and

improve engagement

by sharing other’s content

(80/20 rule)

Slide14

Ask them to share

(and recruit new talent)

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide15

Invite participation

Slide16

Tell your story in a new way

Slide17

Give them something to anticipate

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide18

Monitor & Respond

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide19

Best Practices

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide20

Make the time

Scheduling posts in advanceBlock out time to gather shareable content, and then plan aheadUse your existing content

(newsletters, website, etc…)

Reality

– it’s not all that time consuming

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide21

Identify ambassadors

Provide SM training to employees who:Share your messageTalk about you & tag

you in their messages

Like / favorite

your message

Benefits:

Message

amplification

Your message reaches a broader audience when it’s shared

Boost

visibility

to your own followers

More engagement on a message (liking, commenting, sharing) means the message is shown to more of your own followers, too.

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide22

Leave a mark

Attach your brand to shareable content

Slide23

Run new follower campaigns

Don’t: pay for just any follower, you want people who will engageDo: use targeted ads to specifically reach

your

members

August results:

Facebook - 312 new likes

Twitter – 112 new follows

Slide24

Social advertising

Ads and boosted messages, targeted to specific audiences

Reach: 11,000

People near branch

Boosted to local

iPhone

6 users

Slide25

Targeted ads: for more than just sales

Slide26

Use analytics

Slide27

Seriously… there’s analytics everywhere

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide28

Have fun! Don’t be so serious

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide29

Discussion / q&a

Joe Mecca, Coastal Federal Credit Union @jfmecca | @coastal24

Slide30

Connect with Us!

facebook.com/Coastal24twitter.com/Coastal24youtube.com/Coastal24TV

facebook.com/

MECUAnywhere

twitter.com/MECUANYWHERE

Joe Mecca

Coastal Federal Credit Union

jmecca@coastalfcu.org

Sarah

Dale Harmon

Members

Exchange CU

sharmon@memexcu.com