of Social Grievances An online platform leveraging social media to resolve disputes Because justice is a spectator sport 1 Presented by Lilly Ghahremani JD MBA Whats the problem with this photo ID: 439867
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THE COURTof Social Grievances
An online platform leveraging social media to resolve disputes
Because justice is a spectator sport.
1
Presented by Lilly Ghahremani, JD, MBASlide2
What’s the problem with this photo?
2Slide3
The vision
Social media is home base for self-expression and our “second lives”.The court that matters today is the court of public opinion. And yet it has no permanent residence.
Let’s capture the energy of the online world and use it to provide a reliable platform for the resolution of personal disputes.COMMUNITY. QUICK ANSWERS. FUNNY & SOCIAL.
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How are people currently solving problems in their lives?
Social media We go here by the millions to vent. We love talking about ourselves.
Advice chat boards Yahoo Answers, etc. No community, no incentive. Basic & unattractive.ODR sites
Heavy and legal
.
The legal system
Expensive. Time-consuming. Intimidating. Skepticism
.
Doesn’t cover the issues that keep us up at night.
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THE APPEAL OF ONLINE SOLUTIONS
CrowdsourcingWe now reach out to strangers for financial solutions, why not emotional?
Comfort The easy way to communicate.Instant gratification The “solution” to your problem can be delivered online
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COURT IS NOW IN SESSIONThe Trifecta
A single-source solution for:
Social disputes and questionsHave fun & gain loyalty
Customer complaint resolution (C2B)Reinforce brand equity through
positive
PR
Minor legal cases
The
road ahead: higher stakes issues & diverse revenue sources
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Take it to the jury! (True story!)
What’s the problem?
“
I asked my husband for a ring, and he suggested I
spend the money on a
tummy tuck instead!”
Who are the “players”?
A vs. M (her vs. him)
What are the facts?
A:
10
yr
anniversary, twins, unsolicited insult, never buys jewelry
M: She doesn’t deserve it
What do you want?
A: A gift
- a
nd an apology!
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WHY iT WORKS
Something for every personalityThe Plaintiff, The Jury, Judges, Advisors, The Defendant, Voyeurs & Friends Reality legal programming is on the rise
Judge Judy: Sept 2013 averaged over 9.4M viewers — its best premiere-week viewership in 10 years; ahead of any other syndicated daytime show in terms of total viewersRelatable The
consumer relates to reality TV, because “the events depicted could just as easily have happened to [them]” (Kilborn
,
424)
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It’s ALL ABOUT The APPROACH
BE THE EFFICIENT OPTION An accessible, time and cost-effective way to address - and resolve - personal matters.ENTERTAIN THEM Draw from the power of social networks for a “jury of your peers”. Distinguish ourselves from law by having a sense of humor about it all.
INSPIRE FREQUENT USEDiversify with various avenues & reasons for user engagement, all under one umbrella (much like a court system).
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$trategies
Targeted Product AdvertisingUniquely motivated usersReferral Services Attorneys and other experts issue “opinions”
Corporate Memberships Large corps with emphasis on culture agree to have customer issues resolved publicly (Zappos, Southwest Air, Virgin, etc.)Co-branding
Go to market strategy bolstered by partnering with existing community owners and co-branding with celebrities and others
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Growing the audience
Case of the Day highlights
Popular juristsCompile/archive wisdom from past casesAdd new corporate membersOffline marketing events (appearances, live shows, etc.)
Global potential: China, the world
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Who We ARE
Multi-disciplinary, diverse team.Lilly Ghahremani, JD, MBA
Self-hating attorney. Brand licensing. Marketing & communications strategist. Social media addict. UCLA School of Law/CA Bar.Ali
Rahimi, MBA Over 15 yr. business development, M&A and strategic alliances expertise. Previously CEO of
Saferep
, and COO of
Himojo
. Two successful exits. Has worked with Apple, Netscape, WebMD, Time Warner, in addition to serving in a number of advisory and board seats.
Benjamin Queen
Operations expert with a focus on business process design, biz
dev
, and strategic alliances. His insights have been used by Juniper Networks, PricewaterhouseCoopers,
eLoyalty
, Marsh Inc., Goldman Sachs, American Express, The New York Mercantile Exchange and The Vanguard Group.
ADVISORS:
Ms.
Nassim
Sarraf
–
Global alliance management to drive product development (Sony), advertising & corporate
mktgMr. Jerald Shaevitz –
Co-founder of Semi-Gas, Managing Partner KLM Capital Group, CFO
Gasonics
BS, MS, JD (UCLA School of Law)
Mr. David
Bartnicki
–
15
yr
+ commercial software development. Founder
Westbay
Services, BS/MS Computer Science
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CONCLUSION
We are a dynamic team that is passionate about building fun, profitable products that use technology to make people’s lives betterGo to market strategy: partner with existing community owners & co-branding
Advertisement as well as transaction-based revenue modelProblems are an evergreen market
.
We invite you to explore the opportunity of The Court and join us in building our vision.
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