Stephanie Stade In the last 15 years it occurred to me that the public no longer knows what farming and ranching is all about The wonderful image we producers used to have in this field of just being the best that America has to offer has been lost One hundred years ago 25 percent of us ID: 272651
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Slide1
The Public Needs to be Educated About Agriculture
Stephanie
Stade
"
In the last 15 years, it occurred to me that the public no longer knows what farming and ranching is all about. The wonderful image we (producers) used to have in this field of just being the best that America has to offer has been lost. One hundred years ago, 25 percent of us were in agriculture. Today, only 2.5 percent of us are," said Lehr.Slide2
Consumers
70% know little or nothing2.5% in agricultureAbout 27% are educatedDecision based on how food is grown or raised
Rely on mediaAnti GMO’sWant organicSlide3
Food Prices in U.S.
10% of budget
50% of budget in developing countriesU.S. complains most
Picky
Least educatedSlide4
PETA
People for the Ethical Treatment of Animals
Largest animal rights group
More than 3 million members
Factory farms
Clothing trade
Laboratories
Entertainment industry
Domesticated animals
Hunting
“Cruel Killing of pests
Medication
Hormones
Steroids Slide5
PETA Does not understand…
Hormones
-Fewer cows, more milk
-Easier to keep an eye on
2/3rds of America concerned
-Well tested and safe –FDA
Public goes along with media
Slide6
Increase in organic demandSlide7
Yahoo
2012 article “Agriculture #1 most useless degree”
-Necessary above anything else
-No Farms, No Food
-Example of Uneducated PublicSlide8
Chipotle
Grammys commercial anti agriculture
“Back to the Start.”
“Mistreated” on factory farms
Should be raised like they used to be
Run free
No antibiotics or hormones
Advertised from well raised animalsSlide9
Little do they know…
Indoor housing and medications
- Less disease
- Less fighting
- Easier to keep an eye on
- Out of sun
-Easier to keep cool
Cannot use the same ways we used to
-7 billion people Slide10
Chipotle
Advertising a fantasy
Not realityFalsely Advertise their foodLabeling farmers as bad peopleSlide11
Educating the public
If we don’t educate the public: -End of Agriculture how we know it today -Number of farmers will decline more than they already haveSlide12
More Education Is Needed
Classroom
- More Ag classes in high school -FFA offered at more locations
-More push towards joining 4H
Agritourism
-More farms that the public can access
-Allows public to see it in real lifeSlide13
Stade’s
Farm & Market
Agritourism
operation
Farm Markets
Fall Festival
Educational
Thousands of people
Many different attractionsSlide14
Our Survey
Out of 100 people
Over half never seen a calf bottle fed in real life
About Half had no idea what a combine is
About 15% thought chocolate milk came from brown cowsSlide15
Help keep everyone’s bellies full, educated the public!!Slide16
Works Cited
“Public uneducated about ag production, fertilizer use” Country World Archives 2001-2008
. 20 March 2013 http://www.countryworldnews.com/news-archives/SCTX/2002/sc1031fertilizer.php“U.S. Organic Food Sales In Billions” Side Tracks- June 2012
. 18 March 2013
http://www.bluemountainstation.com/blog/2012/06/side-tracks-june-2012/
“Our Mission Statement”
PETA
. 1 March 2013
http://www.peta.org/about/default.aspx