Its popularity and rise Alternative Medicine On your miniwhiteboards list as many different forms of alternative medicine as you can The Popularity of Alternative Medicine It is estimated that 1 in 5 British people use some form of alternative medicine each year spending up to 450m betwee ID: 331857
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Slide1
Alternative Medicine
Its popularity and riseSlide2Slide3
Alternative Medicine
On your mini-whiteboards, list as many different forms of alternative medicine as you can.Slide4
The Popularity of Alternative Medicine
It is estimated that 1 in 5 British people use some form of alternative medicine each year, spending up to £450m between them.
Mainstream supermarkets and pharmacists now stock alternative treatments.
There are over 100 different forms of treatment in the UK, offered by over 90,000 practitioners.
Over 50% of medical practices in England offer some form of CAM (complementary/alternative medicine).Slide5
The Ten Most Popular
(Sharma; 1992)
Herbalism
Osteopathy
Homeopathy
Acupuncture
Chiropractic
Spiritual Healing
Hypnotherapy
Reflexology
Naturopathy
AromatherapySlide6
Terminology
Alternative medicine
Medicine that differs from ‘accepted’ forms
Holistic medicine
An approach that takes into the account the physical, emotional, psychological, spiritual and social aspects of the client.Slide7
Terminology
Complementary Medicine
Treatments that are used alongside more orthodox measures.
Orthodox Medicine
The biomedical model of health.Slide8
Terminology
The biomedical model is the most powerful and dominant model…
…Therefore, other treatments are deemed ‘alternative’ and considered primitive or unscientific…
…Even though they are used by over 80% of the world’s population
(
Bivins
, 2007)Slide9
Discuss
On your whiteboards, identity three reasons why alternative medicine continues to grow in popularity?Slide10
Explaining the growth
(Hunt & Lightly; 1999)
1. People have high expectations of orthodox medicine and struggle to accept when it fails, or that it can’t cure everything. They therefore resort to an alternative.Slide11
Explaining the growth
(Hunt & Lightly; 1999)
2.
Iatrogenesis
:
People are worried about the side-effects of pharmaceuticals, or the way that some doctors treat them. They therefore seek alternatives.Slide12
Explaining the growth
(Hunt & Lightly; 1999)
3. Biomedicine was essential when we were constantly threatened with devastating diseases (Bivins,2007)…nowadays, we’re not. Therefore, we’re less likely to put up with things like waiting lists, lack of orthodox cures for chronic illnesses or doctors who just see us as ‘patients’.
We seek practices where we are respected as individuals…Slide13
Explaining the growth
(Hunt & Lightly; 1999)
4. Some people seek out ‘alternative’ practices that fit in with their own
religious
or
philosophical
views.For example, the biomedical model separates body from mind, whereas some people have a philosophical or religious belief in a more
holistic
approach.Slide14
Explaining the growth
(Hunt & Lightly; 1999)
5.
Some people just like to be different.
This can be seen in the rise of the ‘New Age’ movement and the quest for more natural diets and therapies.Slide15
Written Activity
Identify and explain two reasons for the increased use of alternative medicine in society [17]