eBAY Home amp garden Holiday Planning 2015 Deals Home amp Garden Q4 Holiday 2015 3 4 2015 Holiday Key Timelines Promotional Period Start Date End D ay amp Date Fund Your Holidays ID: 153537
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Slide1
HOME & GARDENSlide2
eBAY
Home & gardenHoliday Planning 2015Slide3
Deals Home & Garden
Q4 Holiday2015
3Slide4
4
2015 Holiday Key Timelines
Promotional Period
Start Date
End
D
ay & Date
Fund Your Holidays
Mon, Nov
2
Sun, Nov 8
Shop Early & Save
Mon, Nov 9
Sun, Nov 15
Countdown
to Black Friday
Mon, Nov 16
Sun, Nov 22
Black
Friday Week
Mon Nov 23
Wed, Nov 25
Thanksgiving
Thu, Nov 26
Thu,
Nov 26
Black Friday
Fri, Nov 27
Fri, Nov 27
Cyber Saturday
Sat, Nov 28
Sat, Nov 28
Countdown to Cyber Monday
Sun, Nov 29
Sun, Nov 29
Cyber
Monday
Mon,
Nov 30
Mon, Nov 30
Cyber Tuesday
Tue, Dec 1
Tue, Dec 1
Cyber Monday week
Wed,
Dec 2
Sun,
Dec 6
Green Monday
Mon,
Dec 7
Tue, Dec 8
Cyber Week extended
Wed, Dec
9
Thu, Dec 10
Fashion Friday
Fri, Dec 11
Fri, Dec 11
Cyber
Week extended
Sat, Dec 12
Tue, Dec 15
Last
minute gifts
Wed, Dec 16
Thu, Dec 24Slide5
This year, eBay is pre-committing our most powerful marketing support during Holiday for items and events based on selling thresholds
5
Tier A:
Single Item Promotions
Tier B:
Event Promotions
Single item
$500K+ sales forecast over 1-2 days
High demand inventory, usually branded
Significant discount (20%+) below market-leading price
10-200 items comprising a consistent theme of inventory
Sales forecast:
$400K for Holiday Non-Peak week Events
$800K for Holiday Peak week (
Thanksgiving
& Cyber Monday
Weeks)
High
demand inventory; branded or opening price point
Market-leading priceSlide6
Each promotion will receive a minimum of 4 hours of exposure with additional exposure pending performance
6
Deals Page ‘primary’ placement
ONSITE
Deals Page ‘deals by category’ placement*
*Note: Deals Page ‘deals by category’ placement is not currently available for pre-commitment. Slide7
7
H&G Q4 Events will Focus on Selection & ValueSlide8
Specific Inventory Guidance
Kitchen, Dining & Bar (brand-driven at a discount)Small kitchen appliancesCoffee & expresso makersKeurig,
De’Longhi
,
Nespresso, Mr. Coffee, Philips, BUNNBlenders, Juicers & Food ProcessorsKitchenAid, Ninja,
Vitamix, Blendtec, Magic Bullet, Breville , Oster, Hamilton Beach, BoschCooking appliances
Cuisinart, Black & Decker, Crock-Pot, TATUNG, Sunbeam, Emerson, Char-Broil, De’LonghiSpecialty Appliances (wine fridge, soda makers, etc)
Frigidaire,
SodaStream
,
Seazall
,
Waring
Cookware, Untensils & Food StorageCalphalon, Paula Deen, Rachael Ray, Guy Fieri
, Emeril, Mario
Batali
, Giada de
Laurentis
, T-
Fal
,
Circulon
,
Farberware
, OXO, Le Creuset, Pyrex, Rubbermaid
Bedding & Bath (value, not brand-driven):
Memory Foam mattresses and pillows
500+ thread-count sheet sets
Bamboo, Egyptian cotton, micro-fiber and flannel sheet sets
Plush towel sets
Heated blankets and fleece throws
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9
Home Décor & FurnishingsShelving racks and closet organizationLight bulbs and light strings
Candles and fragrances
Frames, clocks, wall shelves
Blankets and throwsPersian and Oriental rugsOttomans and accent furniture (end tables, consoles, buffets)
House Supplies & Home Improvement:Vacuums & floor cleaning (both brand and value-driven)Dyson, Hoover, Dirt Devil, iRobot, Shark, SwifferHeating & fans (value-driven)Dyson, LifeSmart, Dr. Infrared, Green Peak, Cranewall-mounted fireplaces and space heaters
Tools & Outdoor:Hand ToolsDewalt, Milwaukee drills and driver kits, miter sawsPower ToolsGenerators, Leaf blowers, chain saws, grass trimmers, snow throwersMiscellaneousPool & spa maintenance, patio heaters, fire pits, hammock chairs, zero gravity chairSlide10
Next Steps
Seller submissions for Tier A and Tier B packages sent by August 21st
Selections reviewed and confirmed by September 18th
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Questions?
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Thank you for your partnership!!!!