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HOME & GARDEN HOME & GARDEN

HOME & GARDEN - PowerPoint Presentation

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Uploaded On 2015-10-08

HOME & GARDEN - PPT Presentation

eBAY Home amp garden Holiday Planning 2015 Deals Home amp Garden Q4 Holiday 2015 3 4 2015 Holiday Key Timelines Promotional Period Start Date End D ay amp Date Fund Your Holidays ID: 153537

nov amp cyber dec amp nov dec cyber mon week sun deals monday wed tier thu fri driven black

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Slide1

HOME & GARDENSlide2

eBAY

Home & gardenHoliday Planning 2015Slide3

Deals Home & Garden

Q4 Holiday2015

3Slide4

4

2015 Holiday Key Timelines

Promotional Period

Start Date

End

D

ay & Date

Fund Your Holidays

Mon, Nov

2

Sun, Nov 8

Shop Early & Save

Mon, Nov 9

Sun, Nov 15

Countdown

to Black Friday

Mon, Nov 16

Sun, Nov 22

Black

Friday Week

Mon Nov 23

Wed, Nov 25

Thanksgiving

Thu, Nov 26

Thu,

Nov 26

Black Friday

Fri, Nov 27

Fri, Nov 27

Cyber Saturday

Sat, Nov 28

Sat, Nov 28

Countdown to Cyber Monday

Sun, Nov 29

Sun, Nov 29

Cyber

Monday

Mon,

Nov 30

Mon, Nov 30

Cyber Tuesday

Tue, Dec 1

Tue, Dec 1

Cyber Monday week

Wed,

Dec 2

Sun,

Dec 6

Green Monday

Mon,

Dec 7

Tue, Dec 8

Cyber Week extended

Wed, Dec

9

Thu, Dec 10

Fashion Friday

Fri, Dec 11

Fri, Dec 11

Cyber

Week extended

Sat, Dec 12

Tue, Dec 15

Last

minute gifts

Wed, Dec 16

Thu, Dec 24Slide5

This year, eBay is pre-committing our most powerful marketing support during Holiday for items and events based on selling thresholds

5

Tier A:

Single Item Promotions

Tier B:

Event Promotions

Single item

$500K+ sales forecast over 1-2 days

High demand inventory, usually branded

Significant discount (20%+) below market-leading price

10-200 items comprising a consistent theme of inventory

Sales forecast:

$400K for Holiday Non-Peak week Events

$800K for Holiday Peak week (

Thanksgiving

& Cyber Monday

Weeks)

High

demand inventory; branded or opening price point

Market-leading priceSlide6

Each promotion will receive a minimum of 4 hours of exposure with additional exposure pending performance

6

Deals Page ‘primary’ placement

ONSITE

Deals Page ‘deals by category’ placement*

*Note: Deals Page ‘deals by category’ placement is not currently available for pre-commitment. Slide7

7

H&G Q4 Events will Focus on Selection & ValueSlide8

Specific Inventory Guidance

Kitchen, Dining & Bar (brand-driven at a discount)Small kitchen appliancesCoffee & expresso makersKeurig,

De’Longhi

,

Nespresso, Mr. Coffee, Philips, BUNNBlenders, Juicers & Food ProcessorsKitchenAid, Ninja,

Vitamix, Blendtec, Magic Bullet, Breville , Oster, Hamilton Beach, BoschCooking appliances

Cuisinart, Black & Decker, Crock-Pot, TATUNG, Sunbeam, Emerson, Char-Broil, De’LonghiSpecialty Appliances (wine fridge, soda makers, etc)

Frigidaire,

SodaStream

,

Seazall

,

Waring

Cookware, Untensils & Food StorageCalphalon, Paula Deen, Rachael Ray, Guy Fieri

, Emeril, Mario

Batali

, Giada de

Laurentis

, T-

Fal

,

Circulon

,

Farberware

, OXO, Le Creuset, Pyrex, Rubbermaid

Bedding & Bath (value, not brand-driven):

Memory Foam mattresses and pillows

500+ thread-count sheet sets

Bamboo, Egyptian cotton, micro-fiber and flannel sheet sets

Plush towel sets

Heated blankets and fleece throws

8Slide9

9

Home Décor & FurnishingsShelving racks and closet organizationLight bulbs and light strings

Candles and fragrances

Frames, clocks, wall shelves

Blankets and throwsPersian and Oriental rugsOttomans and accent furniture (end tables, consoles, buffets)

House Supplies & Home Improvement:Vacuums & floor cleaning (both brand and value-driven)Dyson, Hoover, Dirt Devil, iRobot, Shark, SwifferHeating & fans (value-driven)Dyson, LifeSmart, Dr. Infrared, Green Peak, Cranewall-mounted fireplaces and space heaters

Tools & Outdoor:Hand ToolsDewalt, Milwaukee drills and driver kits, miter sawsPower ToolsGenerators, Leaf blowers, chain saws, grass trimmers, snow throwersMiscellaneousPool & spa maintenance, patio heaters, fire pits, hammock chairs, zero gravity chairSlide10

Next Steps

Seller submissions for Tier A and Tier B packages sent by August 21st

Selections reviewed and confirmed by September 18th

10Slide11

Questions?

11

Thank you for your partnership!!!!