Instructions for Use Customize this section
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Instructions for Use Customize this section

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Presentation on theme: "Instructions for Use Customize this section"— Presentation transcript:

Slide1

Instructions for Use

Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding this to an existing presentation

Customize this section with neighborhood sales information, including comps and homes for sale nearby

Delete this section if you do not have Showcase℠ Listing Enhancements from realtor.com®

Delete this section if you do not have a Facebook business page with the Social Connections App installed

Delete this section if you do not have Featured Homes℠ on realtor.com®

Delete this section if you do not have Top Producer® CRM

Delete this section

if you do not

have the Digital Agent package from

realtor.com

®

Slide2

Prepared for:

ANY FAMILY RESIDENCE1234 Main Street | Any Town | USA 00000

Slide3

Realtor

® profile

(agent photo here)

NameCompany informationContact

informationWebsite/email

Years in businessEducationDesignationsOrganizations

Introductory paragraph goes here

Slide4

Community involvement

List your

community

involvement here

Slide5

My Recent sales

3

• Recent sale address

1• Recent sale address 2

• Recent sale address 4

• Recent sale address 3

Slide6

My testimonials

• List your testimonials here

Slide7

My awards and designations

• List professional accomplishments

Slide8

Asking price

vs.

selling price

Price too low and you lose the value.Price too high

and you lose the buyers.

Strategically pricing your home to get it sold for the most money in the least amount of time

Slide9

Critical weeks when listed

Pricing correctly

helps you strike a deal

when there is more competition for your home.

Slide10

Pricing

vs. potential buyers

Properly priced

, you will have the possibility of many more buyers competing for your property. Asking Price Compared

to Market Value

Percentage of Potential Buyers who will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%

Slide11

Importance of pricing

I will negotiate on your behalf to help get

the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

Slide12

Recent sale comparables

3

PHOTOS OF

HOMES HERE

Address of Comp. 1

List Price I Sale Price I DOMAddress of Comp. 2

List Price I Sale Price I DOMAddress of Comp. 3

List

Price I Sale Price I DOM

Address of Comp. 4

List Price I Sale Price I DOM

A snapshot

of comparable homes sold recently in your area.

Slide13

Competitive market analysis

3

Your Home:

<address inserted here>INSERT CMA FOR PROPERTY HERE

Slide14

Preview of your home

In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.

Slide15

Importance of internet home search

92

%

Home Buyers

92% of home buyers

use the internet or mobile apps to search for a home1

Reach the widest audience of potential buyers

More

buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

Source: National Association of REALTORS

®

, Profile of Home Buyers and Sellers,

2013

Slide16

Where buyers find homes

43% of buyers

found a home via the internet – up from 8% in 2001

Source: National Association of REALTORS

®

, Profile of Home Buyers and Sellers, 2013

Where buyers found the home they purchased, 2001-2013 (Percentage Distribution)

Slide17

How buyers found their homes

2002: Internet surpassed print ads

• 2004: More buyers found their home on internet than from signs

• 2009: The internet is

FOUR TIMES as powerful as signsSource: National Association of REALTORS

®, Profile of Home Buyers and Sellers, 2013

• 2013:

22% of mobile searchers found their home on a mobile application

Internet 43%

Print Ads 1%

Signs

9

%

Slide18

Best of all worlds

I market to buyers who

are on our site PLUS

buyers who have not yet picked a broker.Buyers who search on

realtor.com®

Buyers who search century21.com and realtor.com®

Print ads

Buyers who search on century21.com

For illustrative purposes. Varies by broker and region.

Slide19

Social networking

I will use social networking

as a

non-intrusive way to keep my network apprised

of your listing.

Screen shots represent site as of publication date. Site subject to change without notice.

Slide20

realtor.com

® has millions of listings

I will make YOURS

stand out

Slide21

Realtor.com

® apps

Screen shots represent site as of publication date. Site subject to change without notice.

Buyers who are searching in this neighborhood can find me through realtor.com®

mobile marketing.

Mobile Marketing PlanBuyers driving through the neighborhood can:

Find your home, get directions and a mapConnect with me in one “click” to get details and make an appointment

Slide22

Screen

shots represent site as of publication date. Site subject to change without notice.

What is a Showcase

home?

Up to 36 high resolution photos of your home or community

Descriptive

paragraph to capture buyer attention

Brightly

colored headlines and call-outs make the listing

more

noticeable

Slide23

Why Showcase

h

omes matter

My contact information is on the listing for your home so I am positioned to answer inquiries from buyers personally and quickly

Screen

shots represent site as of publication date. Site subject to change without notice.

Slide24

Buyer

a

ctivity r

eportingAs your agent, I will keep you up to date on buyer activity with reports showing interest and actions

Screen

shots represent site as of publication date. Site subject to change without notice.

Slide25

Translated into 11

languages,

the realtor.com

® international site offers global and investment buyers the opportunity to view your listing in their native language.French

ChineseDutch

EnglishGermanItalian

JapaneseKoreanPortugueseRussian

Spanish

Screen

shots represent site as of publication date. Site subject to change without notice.

Realtor.com

®

International

International buyers

have

an easy way to contact me with questions regarding your home.

Slide26

Local

and regional

buyers make up half of the

marketI

will post your Open House on the website where more consumers are doing research

Those who know the neighborhood may refer their friends to

your Open House

Open

Houses

Slide27

Locally, regionally, nationally

and internationally

Move-up

buyers

First

time homeowners

Local

buyers

Relocation

buyers

Investors

Foreign

buyers

Slide28

Screen shots represent site as of publication

date. Site

subject to change without notice.

I can make your home the first one buyers see

Exclusive position gets your home seen before all others

Slide29

Top producer

®

Top Producer

®

CRM helps

convert more internet buyers

Slide30

Online marketing advantage

Realtor.com

®

Showcase℠ Listing Enhancements for AgentsI will enhance your listings on the top websites,

including realtor.com®, with the features buyers want most

Featured Homes℠

Your home will have premium positioning on one of the most engaging real estate sites, realtor.com®

Mobile Reach

Your property will appear on the realtor.com

®

mobile

apps so mobile consumers can find your home

Facebook

Application

I will display your property on my social media sites such

as Facebook

and

Twitter

Top

Producer

®

CRM

My data system helps manage prospective buyers so that

I

never miss an inquiry,

request

or referral

Digital

Agent

My digital agent package gives me access to at least 1 out of 4 prospective local buyers on

realtor.com

®

and realtor.com

®

mobile apps

Slide31