PPT-SEMII 2.06A/B

Author : celsa-spraggs | Published Date : 2016-09-08

Identify ambush strategies to use at other events Develop viral sportevent marketing strategies What is Ambush Marketing Ambush marketing is an emotionallycharged

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SEMII 2.06A/B: Transcript

Identify ambush strategies to use at other events Develop viral sportevent marketing strategies What is Ambush Marketing Ambush marketing is an emotionallycharged phrase that refers to the practice of appearing to align a brand with an event for which that brand has not paid for the right to be a sponsor. Identify ambush strategies to use at other events. Develop viral sport/event marketing strategies. What is Ambush Marketing?. Ambush marketing is an emotionally-charged phrase that refers to the practice of appearing to align a brand with an event for which that brand has not paid for the right to be a sponsor..

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