West Gate Market Plaza - PowerPoint Presentation

377 views
Uploaded On 2015-11-15

West Gate Market Plaza - PPT Presentation

FNCE 3334 Professor Clapp 4 student team Missing from This Example Preliminary Market Defining Story This is your thesis based on Steps 13 You have now answered 4 of the 5 questions posed by LingArcher so you should have a preliminary story ID: 194213

costar haverhill income household haverhill costar household income demand census retail massachusetts data growth sales total rate population mile

Link:

Copy

Embed:

<iframe width="560" height="315" src="https://www.docslides.com/embed/194213" frameborder="0" allowfullscreen></iframe>

Download Presentation from below link

Download Presentation The PPT/PDF document "West Gate Market Plaza" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Presentation Transcript

Slide1

West Gate Market Plaza

FNCE 3334Professor Clapp

4 student teamSlide2

Missing from This ExamplePreliminary Market Defining Story

This is your thesis based on Steps 1-3You have now answered 4 of the 5 questions posed by Ling-Archer, so you should have a preliminary story.Slide3

Demand Analysis and Forecasting

“Often area analysis is based on the premise that general population and employment growth in the region will automatically result in growth in the submarket for the subject property. This premise is not logical because the effect does not necessarily follow the cause.“ -Stephen FanningSlide4

Haverhill by the numbersHaverhill’s unemployment rate is 8.9%1.75% population growth rate

Recent job growth is Negative. Haverhill jobs have Decreased by 4.56 percent.Slide5

Haverhill Continued As of 2010, Haverhill's population is 59,987 people.Male 47.46%

Female 52.54%Median age 35.5Slide6

BenchmarkingMassachusetts unemployment rate is 8%The National unemployment rate is 9.5%

Massachusetts ranks number one in US in job growth at 2%Slide7

Massachusetts GDPSlide8

ConclusionsHaverhill inverse of Massachusetts and US economically at this timeOverall struggle for the people of this area Slide9

Ratios Per Capita

Show Total Retail Sales and Total Populations using Census and Costar DataDivide numbers to determine Retail Sales Per CapitaCombining Census data with Costar, room for errorSlide10

Ratios Per HouseholdFind Total Retail Sales and Total Households

Divide to find Avg. Retail Sales per HouseholdCompare Census and Costar Data, large differences=error in dataSlide11

Surplus?Data (using Retail per Household) shows surplusDifficult to believe considering circumstances of the SS

Possible error in Costar data as well as inefficient Census informationSlide12

Haverhill Income Range

According to Costar, Essex counties median household income as of 2008 is $65,183 The State of Massachusetts median household income is $65,304

As you can see, Westgate Plaza is in a fairly middle income class area with a lot of households that have a stable disposable income

Household Income

: Westgate Plaza

Radius:

mile

Average

$72,311

$76,895

$76,505

Median

$61,774

$65,196

$64,067

Per Capita

$29,320

$30,368

$28,545

Household Values (5 mile from

Walmart

Plaza)Slide13

Breakdown of Households

There are about nine different apartment building complexes within 5 minutes of our S.S.Rent ranges anywhere from $900-$160046.5% are family renter occupied housing units and 21.7% are married-couple renter occupied housing unitsOf the 46.5% family households, 28.9% have children under 18 years old

This younger population may look to our S.S. for the anchor stores that we offer (Marshalls, Oriental Garden, and the Movie Theater) Slide14

Land Use Linkages

There are many colleges in the Essex County AreaThe largest is Northern Essex CommunityLocated in Haverhill about 10 min from S.S.7,439 undergraduate students are enrolled Slide15

More Local Demand

Some local hospitals around Haverhill: Whittier Rehabilitation Hospital and Merrimack ValleyHealth Services within five miles from the S.S. provide the third most businesses out of any other business sectorWithin a 3 mile radius its second for number of employees with 2,157 and first within 5 miles with

8,320 employeesSlide16

Public Transportation: Positive for Demand?

Subject Site

Bus RoutesSlide17

Consumer Demand: By CategorySlide18

Westgate Market Plaza

Tenants

Market Basket

Marshalls

Payless Shoe

Sovereign Bank

Sherwin Williams