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International Journal of Design Vol3 No2 2009 Introduction Previous research has demonstrated positive effects of various types of stimulus congruence on consumer response For instance with resp. Introduction During everyday activities people almost continuously use products, and while doing so they experience a variety of emotions (Desmet, 2008; Richins, 1997). Someone may, for example, ex With the emergence of the gmocam marletpmace, cross−cumturam differences are cecoming increasingmz recognized as a lez factor in the successfum adoption of new products )Lee & Harada, 2111). It Introduction During everyday activities people almost continuously use products, and while doing so they experience a variety of emotions (Desmet, 2008; Richins, 1997). Someone may, for example, ex Introduction During everyday activities people almost continuously use products, and while doing so they experience a variety of emotions (Desmet, 2008; Richins, 1997). Someone may, for example, ex Noisiness is an important experience in the product domain, April 23, 2010; August 12, 2011; 2011. www.ijdesign.orgInternational Journal of Design Vol.5 No.3 2011 types of information automatically Consider the following new product concepts: a digital nutrition assistant that elicits disgust in people who are grocery shopping, a thermometer that makes feverish children feel sad when it takes th