Maximizing your Trade Show Experience PowerPoint Presentation, PPT - DocSlides

Maximizing your  Trade Show Experience PowerPoint Presentation, PPT - DocSlides

2018-09-16 3K 3 0 0

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What you need. How you need it. When you need it. Presentation Overview. Trade . Show . Objectives. Confirming marketing “fit”. Brand Identity. Pre-event Planning. Event Marketing Strategies. Post-event Action. ID: 667024

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Presentations text content in Maximizing your Trade Show Experience

Slide1

Maximizing your Trade Show Experience

What you needHow you need itWhen you need it

Slide2

Presentation Overview

Trade

Show

Objectives

Confirming marketing “fit”

Brand Identity

Pre-event Planning

Event Marketing Strategies

Post-event Action

Questions / Suggestions

Slide3

Trade Show Objectives

DES

Objectives

Diverse Enterprise Services

DES

Training Conference & Trade Show Overview

Our

goals for

training event & exhibition

Slide4

“…To provide

centralized leadership in efficiently and cost-effectively managing resources necessary to

support

the delivery of state

government services…”

Diverse Enterprise Services

Slide5

Combining Five Into One

OFM

PRT

DIS

GA

DOP

Slide6

We deliver Exceptional ServicesFocus on understanding client needs

Innovative problem solversCommittee partnersWe reduce the overall Cost of Government OperationsLeverage the purchasing power of the stateCompetitively priced for value delivered

We focus on Improvement

State role model in Lean Culture

Employee empowered to solve problems

Team focus on continuous improvement

Enterprise Services at a Glance

Slide7

Our Lines of Business

Employee Advisory Services

Payroll

Statewide Events

Bids

Risk

Management

Public Works

Real

Estate

Information Services

Small Agency Services

Facility

Services

Surplus

State Building Code Council

Visitor Services

Fleet Operations

Purchasing

Printing

Construction

Recruitment

Contracts

Telephony

Communication

Vendor Registration

Web Development and Design

Training

Transport Services

Fleet Management

Employee Services

Application Integration

Mail

Campus Events

Access Washington

Public Disclosure

Job Seeker Support

Procurement Reform

Contracts

Leasing

Slide8

Trade Show Objectives

DES Training Conference & Trade Show Overview

Two-day event

11/4 – Exhibition & Assn. meetings

11/5 – Training / Presentations

Demographics

263 exhibitors

570 participants

representing diverse government entities

Slide9

Trade Show Objectives

DES Goals for TCTS

Three-prong approach

Dynamic

training program that

attracts broad participation and

connects

business and government

Slide10

Trade Show Objectives

Your Business Goals

Positioning

your business to government agencies

Conveying your value proposition

Obtaining access to decision makers

Market research on government opportunities

Understanding your

competition

Slide11

Confirming the Marketing “fit”

How do DES objectives “fit” goals?

Sponsorship?

Demonstration Stage

Booth

Advertise

Slide12

Confirming the Marketing “fit”

Who is your target audience?

Type of government organization

Role and function

Type of contact

Slide13

Confirming the Marketing “fit”

What is your budget?

Direct – indirect?

Other resources?

Marketing materials

Staff

Slide14

Brand Identity

Considerations

Your target market

Your value proposition

Your visual presentation

Slide15

Pre-event Planning

Considerations

Booth registration

Pre-event marketing

Logistics needs

Event Schedule

Slide16

Pre-event Planning

Outreach Strategy

Who’s attending?

Identify target contacts

Determine best approach

E-blast? Mass mailing?

Personal outreach?

Confirm meetings in advance

Slide17

Event Marketing Strategies

Execute your branding strategy

Booth strategies

Relationship Building

Track your activities

Slide18

Post-Event Action

Evaluation

Review your metrics

Identify steps for next event

Follow-up with contacts

Provide DES feedback

Register early for 2016 event!

Slide19

Thank-you!

Kari QvigstadDES Business Development Director

360-407-8126

kari.qvigstad@des.wa.gov

What you need

How you need it

When you need it

Slide20

Finding Opportunities

Rebecca Linville

360.407.8481

Slide21

Washington’s Electronic Business Solution (WEBS)Registration

How to searchCurrent Contract Database (MCC Goods & Services)How to search

DES Resources

Slide22

Navigate to des.wa.gov

WEBS Registration

Slide23

WEBS Registration

Slide24

WEBS Registration

Slide25

WEBS Registration

Click “NEXT”…

Slide26

WEBS Registration

Click “NEXT”…

Slide27

WEBS Registration

Click “NEXT”…

Slide28

WEBS Registration

Click “NEXT”…

Slide29

Congratulations!!!You will now receive a temporary password via email.Use that password to create your own unique password.

Then login to WEBS to begin searching opportunities.WEBS Registration COMPLETE

Slide30

Searching for WEBS Opportunities

Slide31

Searching for WEBS Opportunities

Slide32

Searching for WEBS Opportunities

Slide33

Searching for WEBS Opportunities

Slide34

Searching for WEBS Opportunities

Slide35

Navigate to des.wa.gov

Master Contracts – Goods & Services

Slide36

Master Contracts – Goods & Services

Slide37

Master Contracts – Goods & Services

Slide38

Master Contracts – Goods & Services

Slide39

Master Contracts – Goods & Services

Slide40

Master Contracts – Goods & Services

Slide41

Thank you

WEBS Questions

WEBSCustomerService@des.wa.gov

360.902.7400

Master Contracts Questions

ContractingAndPurchasing@des.wa.gov

360.407.2210

Slide42


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