Nudges Experiments in Improving Urban Mobility Boston University Marcel Meeuwissen City of Enschede Outline Starting point for the projects Some results Role of the City ID: 493243
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Transportation Nudges: Experiments in Improving Urban MobilityBoston UniversityMarcel Meeuwissen – City of EnschedeSlide2
OutlineStarting point for the projects:
Some results
Role
of the City
Questions
Transportation Nudges:Experiments in Improving Urban Mobility
2
Marcel MeeuwissenSlide3
Enschede = innovation, technology and cooperation also within Mobility
3
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide4
Our targetIncrease bicycle-use/modal splitFrom
34% in 2012to 40% in 2020
Trips < 7,5 km.
bij verplaatsingen tot 7,5 km.
Effecten:
Voordelen op gebied van verkeer en vervoer; verbetering bereikbaarheid; afname interne autoverplaatsingen ten gunste van externe verplaatsingen.
Gezondheid/Welzijn
Milieu
Versterken sociale contacten
4
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide5
SUNSET – SMART - EMPOWER =
5
Transportation
Nudges
:Experiments in Improving Urban Mobility
Marcel MeeuwissenSlide6
Target groups
6
Transportation
Nudges
:
Experiments in Improving Urban MobilityMarcel MeeuwissenSlide7
Target groups
Marcel Meeuwissen
7
The cyclist doesn’t exist!
The pedestrian or PT-user doesn’t exist!
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide8
Seducing people!8
Transportation
Nudges
:
Experiments in Improving Urban Mobility
Marcel MeeuwissenSlide9
Positive incentives9
=
Reflector
Recognition
Rewards
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide10
The use of ICT10
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide11
Challenge people
11
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide12
12
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide13
Choose the reward you like
13
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide14
Automatic, 24/7;
giving back information on own
behaviour
Challenges
& rewards
Help in planning alternative mode
Information & open data
Connection
with
the user
Components
14
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide15
Technical building blocks15
Transportation
Nudges
:
Experiments in Improving Urban Mobility
Marcel MeeuwissenSlide16
Adjusting,combining and connecting
16
Transportation
Nudges
:Experiments in Improving Urban Mobility
Marcel MeeuwissenSlide17
First results17
Transportation
Nudges
:
Experiments
in Improving Urban MobilityMarcel MeeuwissenSlide18
CHALLENGE EFFECTS18Slide19
CONCLUSIONSPEOPLE CHANGE BEHAVIOURBut information and incentives need to be highly
personalisedReward
level
may be less important than reward
per sePeople need time to adjustOPERATIONAL ISSUES
Link with real-time
traffic
information and
existing
public transit
app
SOCIAL MEDIA
Why
people should share (reward sharing)
Enrollment
through
social
networks Potential of social media as a source for personalisation
19Slide20
The use of SMART
20
Transportation
Nudges
:
Experiments in Improving Urban Mobility
Marcel MeeuwissenSlide21
21
Transportation
Nudges
:
Experiments
in Improving Urban MobilityMarcel MeeuwissenSlide22
People did change behaviour because of SMART
22
Transportation
Nudges
:
Experiments in Improving Urban Mobility
Marcel MeeuwissenSlide23
Effect on modality choice
23
Transportation
Nudges
:
Experiments in Improving Urban MobilityMarcel MeeuwissenSlide24
Effect on time of travel
24
Transportation
Nudges
:
Experiments in Improving Urban MobilityMarcel MeeuwissenSlide25
We want impact
25
Transportation
Nudges
:
Experiments
in Improving
Urban Mobility
Marcel MeeuwissenSlide26
Partners
26
Transportation
Nudges
:Experiments in Improving Urban Mobility
Marcel MeeuwissenSlide27
27
Transportation
Nudges
:
Experiments
in Improving Urban MobilityMarcel MeeuwissenSlide28
Amsterdam
Enschede
Datasource
Transportation
Nudges
:
Experiments
in
Improving
Urban Mobility
Marcel MeeuwissenSlide29
Thank you for your attention
Email:
info@empowerproject.eu
Project website:
http://empowerproject.eu/Telephone: +44 113 343 9502 (Leeds, project-coordinator)Telephone: +31 6 128 99 583 (Enschede, dissemination)