PDF-Advances in Consumer Research Volume PECIAL S ESSI

Building on the extant literature the research presented in this session examined several novel aspects of assortment and varietyseeking processes in choice Specifically the session addressed the following issues Research presented by Chernev examin. From the extant literature we propose and define three types of confusion resulting from brand similarity information load and misleading or ambiguous infor mation This latter type can be regarded as an altered knowledge state in which a revision of While the supply side has attracted considerable attention of researchers the knowledge on what drives customers to buy the fake rather than the original remains still far from consolidated Based on a sample of 1040 respondents this study uses the T There they are inspired by the store design and presentation of products on the shelves One of the key factors influencing buying behaviour at the POS is consumer orientation since they can only buy those items they are able to find In this article I Chen National Chengchi University Taiwan NaiChi Yeh National Chengchi University Taiwan Chih Ping Wang National Chengchi University Taiwan EXTENDED ABSTRACT Since conspicuous consumption was proposed by Thorstein Veblen in 1899 it has been extensi Woisetschl ger University of Dortmund Germany Vivian Hartleb University of M nster Germany The authors greatly acknowledge the financial support of the German Ministry for Education and Research BMBF FKZ 01 HQ 0523 for this research INTRODUCTION Spo However studies on the antecedents and the consequences of a retail brand are rare In consumer research the interest in understanding and mea suring the symbolic meaning consumers attribute to brands has become an important research topic Austin Sig Analysis revealed an underlying construct of consumer dispositional trust Consumers generalize trust violations across various categories and see a generalized trust as part of their personality Explorations of cynicism in the consumer context refle Thompson University of WisconsinMadison We glide through contemporary shopping malls our senses filled by a dazzlingly and dizzying array of sights sounds and seductive sales pitches We choose our themed meals from a palette of standardized choices Advances in Consumer Research (Volume 35) / 779the underlying mechanism by documenting informative boundaryconditions for the duality. Finally, this research contributes to thedual attitude literature Advances in Consumer Research (Volume 33) / 465Bouchet, Dominque (1995), ENFO R CEMENT DIRECTOR S pecial Director (HO ) S pecial Director (WR) Joint Director ( Mumbai Zonal Office ) Joint Director ( Ahmedabad Zonal Office ) Joint Director ( Panaji Zo QWURGXFWLRQQLPDWLRQLOPRFRWHOOVWKHDXGLHQFHDVWRURID0HLFDQER0LJXHOZKRFDPHWRWKHZRUOGRIVRXOVEDFFLGHQWRQWKHDRIWKHHDGD0HLFDQKROLGDFHOHEUDWHGWKURXJKRXW0HLFR7KHILOPRUJDQLHVWKHSORWZLWKWSLFDOPRWLIVGUHDPPRWLIDQGN National Consumer Law Center Inc NCLC is a non-profit Massachusetts Corporation founded come consumer issues with an emphasis on consumer credit On a daily basis NCLC provides legal and technical con Hans Baumgartner. Penn State University. Overview. Retrospect. Influential streams of research in consumer psychology (1956-2007). Types of influential articles. Prospect. Consumer psychology in the third millennium.