Business Intelligence

Business Intelligence Business Intelligence - Start

2016-05-15 80K 80 0 0

Download Presentation

Business Intelligence




Download Presentation - The PPT/PDF document "Business Intelligence" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.



Presentations text content in Business Intelligence

Slide1

Business Intelligence

Business intelligence (BI) refers to all of the applications and technologies used to , provide access to, and information to efforts

Putting together all of the pieces of the puzzle

Business Plug-In B18 pages 466-482

Slide2

Sun Tzu in The Art of War

To succeed in war, one should have full of one’s own and and full knowledge of the enemy’s strengths and weaknesses. Lack of either one might result in defeat.

Many businesses today say “how can I understand my competitor when I can’t even understand myself.

That is what we are trying to solve using business intelligence.

Slide3

The Problem:

With all of the data being captured and generated by SCM, CRM and ERP systems, as well as the other digital data being created and transmitted

(spreadsheets, fields in database files, word processing documents, video clips, email and text messages, voice mail, etc.)

, businesses are facing a digital explosion.

The amount of data generated is doubling every year

Some believe it will soon double monthly

Data is a for a business, and if the asset is not used, the business is

Slide4

An Ideal Business Scenario

An account manager, on her way to a client visit, looks up past proposals, as well as the client’s ordering, payment, delivery, support and marketing history. At a glance, she can tell that the client’s ordering volumes have dropped lately.

A few queries later, she understands that the client had support issues with a given product. She calls her support department and learns that the defective product will be replaced within 24 hours.

In addition, the marketing records show that the client recently attended a user conference and expressed interest in a new product line.

With this information, she is prepared for a constructive sales call. She understands all aspects of a client’s relationship with her firm, understands the client’s issues and can confidently address new sales opportunities.

Slide5

To improve the quality of business decisions, business intelligence tools and systems are used to make better, more informed decisions

P and distribution schedules

Determine correct inventory levels

F levels of bad loans and fraudulent credit card use

Forecast credit card spending by new customers

Predict machinery failures

D key factors that control optimization of manufacturing capacity

P when bond prices might change

Determine when to buy or sell stocks

Predict hard drive failures

Predict potential security violations

Slide6

Forecast claim amounts and medical coverage costs.

C the most important elements that affect medical coverage.

T crime patterns, locations and criminal behavior

Forecast the cost of moving military equipment

T strategies for potential military engagements

Capture data on where customers are flying and the ultimate destination of passengers who change airlines in hub cities: is there a new route that should be added?

Predict what type of show is best to air during prime time and how to maximize returns by interjecting commercials

D on symptoms and causes that result in illness and how to provide proper treatments.

Slide7

Having BI promotes understanding: Asking WHY?

W ? (historical perspective)W ? (modify or encourage to continue)Where (predict future direction)

Slide8

DATA MINING

The center of any business intelligence effort is

Data mining: the use of

to large amounts of in order to

that might be used to predict future behavior.

Uses query tools, multidimensional analysis, intelligent agents and various statistical tools

Algorithms are applied to data sets to

inherent and in the data.

Slide9

Goals of Data Mining

C

Trying to assign records to one of a predetermined set of classes.

E

Determine values for an unknown continuous variable or estimate future values.

Affinity grouping

D

Clustering

Segment a diverse/differing population of records into groupings with common characteristics

Slide10

Most common forms of Data Mining

Cluster analysis

Association detection

Statistical analysis

Slide11

Cluster Analysis

Cluster analysis – a technique used to into mutually exclusive such that the members of each group are as close together as possible to one another and the different groups are as far apart as possibleCRM systems depend on cluster analysis to segment customer information and identify behavioral traitsSegment by , best customers or one-time customer.

Slide12

Association Detection

Association detection

– reveals the degree to

and

the nature and frequency of these relationships in the information

Market basket analysis:

trying to

understand

Applications include :

C

products and services

s

Slide13

Statistical Analysis

A wide range of statistical tools that can be used to build various statistical models, examine the model’s assumptions and validity, as well as compare and contrast the various models to determine the best one to use for a particular business issue

Various types of statistical analysis that might be performed include:

Information correlations

Distributions, calculations, and variance analysis

F

(most common form of statistical

analysis)

T

Prediction

Various

Slide14

The business intelligence tool used by most organizations is

and

its data analysis functionality,

especially

By adding a Page Field to a Pivot Table, you can add another dimension of information: 3-D (rows and columns and layers).

Creating a 3-dimensional Pivot Table in Excel is a means of conceptually building a data warehouse. Page fields represent the depth layer

Pivot Tables can help you

see

Slide15

Slide16

Slide17

Slide18


About DocSlides
DocSlides allows users to easily upload and share presentations, PDF documents, and images.Share your documents with the world , watch,share and upload any time you want. How can you benefit from using DocSlides? DocSlides consists documents from individuals and organizations on topics ranging from technology and business to travel, health, and education. Find and search for what interests you, and learn from people and more. You can also download DocSlides to read or reference later.