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Communicating amp Sharing The Social Web Visualizing Technology Copyright 2014 Pearson Education Inc Publishing as Prentice Hall Objectives Compare different forms of synchronous online communication ID: 449569

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Slide1

Chapter 8

Communicating & Sharing: The Social Web

Visualizing Technology

Objectives

Compare different forms of synchronous online communication.Demonstrate how to use email effectively.

Discuss the roles of social media in today’s society.Locate user-generated content in the form of a blog or podcast.Discuss how wikis and other social media sites rely on the wisdom of the crowd.

Explain the influence of social media on e-commerce.

Visualizing Technology

Talk to Me

Compare different forms of synchronous online communication

Define VoIP and how it works

Chat

Instant messaging

Synchronous online communication

VoIP

Visualizing Technology

Synchronous CommunicationIM | CHAT | VoIP

Synchronous communication:

Communication that happens in real time, with two or more people online at the same time.Online synchronous communication tools let us communicate in real-time on the Web.

Instant messaging (IM)

Chat

VoIPSlide5

Session

disappears

when over

Client-based IM

systems are AIM and Google

Talk

Trillian allows you to access all your separate accounts in one

place (see image above)

INSTANT MESSAGING

Allows you to talk to one person at a time

Most IM software supports group chats

Synchronous Communication

| CHAT | VoIPSlide6

Instant Messaging

When someone is trying to communicate with you when you are online

You are notified

You can then accept or

reject the communication

You can also hold

simultaneous individual

conversations

If you all want to talk

together you can create custom IM chat rooms.Slide7

Instant Messaging

IM sessions happen between buddies and disappear when they end, although some IM software will allow you to save the text of your conversation.

There are Web-based IM tools, but many popular IM services, such as AIM or Google Talk, use client software that the user must install first.

Modern cell phones also often have IM capabilities.Slide8

CHAT

Allows you to talk to multiple people at the same time in a chat room with others of common interestCan be moderated or unmoderated

Web-based chats use sites like Chat Avenue and Talk CityClient-based chats require you to install client software to access them

Synchronous Communication

IM | CHAT | VoIPSlide9

Chat Rooms

An area on the Web where many people come together to communicate online.

The conversations occur in real time and are visible to everyone in the chat room.Slide10

Chat Rooms

You can find chat rooms that are geared toward common interests, such as travel or cooking, or more general chats for people that just want to talk.

There are chats that are moderated, where a moderator screens all content, or moderated, where anything goes.

There are many chat rooms that are adult in nature, and unfortunately, sexual predators often find their victims in such chat rooms. Slide11

Chat Rooms

That said, it’s important to put safety first when using chat rooms, or any form of online communication for that matter.

Focus on specific topics or interests.

Identity protection

Username

PasswordSlide12

Chat Rooms

Traditional chat rooms are text-based, persistent, and users come and go, often not knowing each other.

You can find Web-based chat rooms using sites such as

Chat Avenue

Talk City

Client-based chats require you to install client software in order to access them.

Some instant messaging programs, such as

Yahoo! Messenger

. Allow you to join and create chat rooms.Slide13

Chat Rooms

General rules of etiquette (Netiquette)

Obvious standards of behavior

Introducing yourself when you enter a chat room

Specifically address the person you are talking to

Users are also expected to refrain from

Swearing

Name calling

Using explicit or prejudiced language

Harassing other participants

Users cannot post the same text repeatedly with the intent to disrupt the chat (flooding).Slide14

Chat Rooms Vs IM

When you use IM services, you have private conversations with people you know.

With Chat Rooms, anyone who enters the chat room can take part in the conversation.

Today, businesses are finding IM and chat to be useful tools for holding meetings and providing customer support.Slide15

VoIP

Voice over IP allows phone calls to be transmitted over the Internet instead of phone linesSkype allows you to place phone calls to other Skype users for free or to regular phones for a feeIf you have a webcam you can video chat

Synchronous Communication

IM | CHAT | VoIPSlide16

Voice over Internet Protocol

VoIP

– A form of voice-based Internet communication that turns a standard Internet connection into a means to place phone calls, including long distance phone calls

Uses technology similar to

e-mail to send

voice data digitally Slide17

Voice over Internet Protocol

Requires

Speakers

A microphone

An Internet connection

A VoIP provider

www.skype.com

Requires that both the person placing the call and the person receiving the call have its free software installed on their computers

www.vonage.com

Lets you use your own telephone (instead of the speakers and microphone system) by connecting your phone to a special adapter that the company providesSlide18

Voice over Internet Protocol

Services differ

Free services require an account on both ends

Paid services connect phone to computer

Cable and DSL providers offer phone through broadband

WiFi

IP phones

call through Internet hotspots and wireless networksSlide19

Use the Internet to research chat and IM safety rules for kids. Create a list of five rules you consider the most important when it comes to keeping kids safe.

Visualizing Technology

Leave a Message

Define asynchronous online communicationDefine

aptcha

and its purpose

Demonstrate how to use email effectivelyDiscuss forums and discussion boards

Asynchronous online communication

Captcha

Forum

Visualizing Technology

Asynchronous online communication:

A form of communication that does not require the participants to be online at the same time.E-mailForums and discussion boards

Asynchronous CommunicationSlide22

Captcha

(Completely Automated Public Turing Test to Tell Computers and Humans Apart): A series of letters and numbers that are distorted in some way. An example is provided below.

Purpose: Make it difficult for automated software to read, but relatively easy for humans to read.

Asynchronous CommunicationSlide23

E-mail

is a system of sending electronic messages using store-and-forward technology.An e-mail server holds your messages until you request them.

Asynchronous Communication

E-MAILSlide24

Thus, someone can send you an e-mail message even if you’re not online at the time.

There are two ways to access your messages:

Using an e-mail client on your computerReading it online via a Webmail interface

Asynchronous Communication

E-MAILSlide25

E-mail

Electronic mail

A written message

that is sent and

received over the

Internet.

The messages can

be formatted and

enhanced with

graphics as well as

include other files

as attachments.

Has become the primary method of electronic communication because its fast and convenient and reduces the cost of postage and long-distance phone calls Slide26

E-mail

Is not private.

E-mails can be easily viewed by others, either by being printed out or forwarded.

Because it is not encrypted, you should not use e-mail to send personal or sensitive information such as bank account numbers or Social Security numbers, which could lead to identity theft.

Employers have access to e-mail sent from the workplace, so use caution when putting negative or controversial content in an e-mail.

Even after you’ve deleted an e-mail, it doesn’t really vanish. Many ISPs and company e-mail servers archive e-mail, which can then be accessed or subpoenaed in the event of a lawsuit or investigation.Slide27

E-mail

What is needed

A computer

An Internet

connection

An e-mail accountSlide28

Asynchronous Communication

E-MAILPROS

Access

on PC, phone,

or PDA,

anywhere,

anytimeCan have multiple accounts

CONS

Not

secure

Spam

Have many accounts to manageSlide29

E-mail

E-mail software

Client-based

Accessible only from the computer on which it is installed

Web-based

Accessible from any computer with Internet access

Slide30

When you use an e-mail client, such as Outlook, Windows Live Mail, or Thunderbird, the e-mail server sends a copy of the message to you.

This makes it available to read after you disconnect from the Internet.The advantage of a webmail interface is that your e-mail is available to you from anywhere whenever you’re online – home, school, vacation, or work.

Asynchronous Communication

E-MAILSlide31

Forums,

also known as discussion boards or message boards, were one of the first forms of social media.They’re conversations much like chat but are not in real time

Many technology and product Websites include forums that can be used as a support systemForums are sometimes referred to as a community

Great place to get help with a problem, ask advice, or just communicate with others with similar interests

Most forums are moderated and require you to create an account

Asynchronous Communication

FORUMS | DISCUSSION BOARDSSlide32

Participants post comments and questions, usually about a particular topic or problem, and other participants respond.

Each conversation is called a thread, and the responses are posts.Forums are a great place to:

Get help with problems;Ask for advice;

Just communicate with folks with similar interests.

Threads can be searched and read long after the initial conversation has ended.

Asynchronous Communication

FORUMS | DISCUSSION BOARDSSlide33

Most forums are moderated and require you to create an account before you’re allowed to post.

The advantage to using e-mail or a forum over chat or IM is that the conversations have a longer life span.You can save e-mails indefinitely as long as you have the storage space, and forums can persist for years after a thread is started.

These tools have become critical ways to communicate in all types of businesses.

Asynchronous Communication

FORUMS | DISCUSSION BOARDSSlide34

Visit tripadvisor.com and click Forums. Select a destination that you have visited in the past. Read some of the threads. Select a thread that you would like to reply to. Do you agree with the replies posted? Would you find them helpful if you were deciding whether to visit this location?

Visualizing Technology

There’s a Place for Everyone …

Examine the roles of social media and social network sitesExplore social video, image, and music sites

Avatar

Digital footprint

Folksonomy

MMORPG

Visualizing Technology

Social media

Social network

Viral video

Web 2.0Slide36

Social media

is a collection of tools that enable users to create user-generated content, connect, network, and share, sometimes called Web 2.0

Social Media

Social network sites

Social, video

images,

and musicSlide37

Social network sites

are online communities that combine many of the features of the other online tools: chat, IM, and e-mail.

Facebook

MySpace

Social MediaSlide38

Social networks allow you to chat in real time and to post messages for all to see or to send a personal message similar to an e-mail.

There are hundreds of social networking sites.

Some focus on business, others are language- or location-specific, and still others are available where anything goes.

Social MediaSlide39

FACEBOOK and MYSPACE,

the first social network sites began in the late 1990s, and today, there are literally hundreds of them.MySpace was launched in 2003, and Facebook

was launched in 2004 for Harvard students and in 2006 for the rest of us.Today, these two sites have hundreds of millions of users worldwide.

Users create a profile that includes some personal information, pictures, and interests and then they connect with other users or friends.

Social MediaSlide40

FACEBOOK and MYSPACE,

the first social network sites began in the late 1990s, and today, there are literally hundreds of them.MySpace was launched in 2003, and Facebook

was launched in 2004 for Harvard students and in 2006 for the rest of us.Today, these two sites have hundreds of millions of users worldwide.

Users create a profile that includes some personal information, pictures, and interests and then they connect with other users or friends.

Social MediaSlide41

If you have friends that tag you in their photos, even if your profile is private, you may be sharing more than you meant to.

Be sure to use the security and privacy settings to keep your private life private, and consider creating a second public profile.

Social MediaSlide42

Business social networks

are business-centered social networks designed for business connectionsLinkedIn

Social MediaSlide43

Virtual worlds

are cyber communities that allow you to interact with people in real time using an avatar or virtual bodySecond Life

WebkinzMMOG

Social MediaSlide44

A key feature is the ability to tag items,

folksonomy, which makes the sharing even more social as users tag not only their creations but those of others, too

Social Sharing

Social sharing

sites, such as YouTube,

Flickr

, and Last.fm,

allow anyone to create and share

mediaSlide45

Social SharingVideo

YouTube is the largest online video hosting site in the world.

It’s also social in the sense that:You can subscribe to other user’s channels;Send messages;

Recommend videos.Slide46

Social SharingVideo

viral video is one that becomes extremely popular because of recommendations and social sharing.There are other video sharing sites, including:

CollegeHumor

Vimeo

TeacherTube

Facebook

and

FlickrSlide47

Social SharingImages

Flickr

is the largest image sharing site.With a free account, you can post up to 200 images.You can mark your images as private or make them public.

You can adjust the copyright to allow others to use your images legally.Slide48

Social SharingImages

Flickr

images can be tagged, allowing you to search for something that interests you.Other popular photo sharing sites include Picasa and Photobucket

.Slide49

Social SharingMusic

There are lots of places on the Web to find music, but if you want a social experience, create an account on a site such as Last.fm or Pandora.

These sites recommend music to you based on what you listen to.Slide50

Social SharingMusic

With Last.fm, you can browse users with similar music tastes and discover what they’re listening to.

You can mark tracks as “loved”, which will help you get recommendations.The more you listen to and love tracks, the more recommendations you will get.Slide51

Your

digital footprint is all the information that someone could find out about you by searching the Web, including social network sites.Once something has been posted, it is almost impossible to completely get rid of it.

You need to develop your own brand and make sure what is publically viewable fits that brand.

Digital FootprintSlide52

VIDEO

IMAGES

MUSIC

YouTube

TeacherTube

CollegeHumor

Vimeo

Hulu

Flickr

Picasa

Photobucket

Shutterfly

Snapfish

Last.fm

Pandora

These sites allow you to subscribe, send messages, and make recommendations.

viral

video

is a video that becomes popular due to recommendations and social sharing.

These sites can be made private or public. You can tag them and

categorize them to find them easily.

These sites recommend music based on what you listen to.

Social SharingSlide53

Imagine that you’re a prospective employer. Search the Web and major social networks to see what you would find. Log out of your social networking sites to see how an outsider would view you. How is your brand? Would you hire yourself? Was it easy to find things that you would rather keep private?

Visualizing Technology

Get Your Word Out

Define user-generated content and how it relates to blogs, podcasts, and RSS

Define blog, podcast, and RSS

Blog

Blogosphere

Microblogging

Podcast

Visualizing Technology

Podcast client

RSS

User-generated contentSlide55

User-Generated Content

User-generated content is the content created

not by professional writers and

photographers,

but by the rest of us.

includes the videos and photos we take and post online, but it also include what we write and say.Slide56

Weblogs (blogs)

Personal logs, or journal entries that are posted on the Web

Available to the public

Simple to create, read, and manage

Entries listed on a single page with the

most recent entry at the top

Searchable

Some are personal

Many are focused on a topicSlide57

User-Generated Content

A weblog or

blog, is an interactive online journal

It’s a Web page that’s created with simple blog tools that anyone can set up and pretty much talk about whatever they like.

blogsSlide58

User-Generated ContentBlogs

Vlogs

, video blogs, are video journals instead of text.

Blogs can be interactive.

Readers can post comments about your blog posts.

Technorati.com

is a good place to start to search the

blogosphere

, which consists of all the blogs on the Web and the connections among them.

Many bloggers link to other related blogs.

Two popular sites are Blogger and

WordPress

Both of these sites allow you to create an account for free.Slide59

User-Generated ContentBlogs

Microblogging

sites like

twitter

are a more social form of blogging where posts are typically limited to 140 characters and users post updates

frquently

Posts can be public or restricted to a group of users; sent from computers, cell phones, and text messages; and they can be received the same way.

Twitter posts are called tweets and answer the question: What are you doing?

Instead of friends, Twitter users have followers.

Unlike most social networks, you don’t have to ask tor permission to follow someone.Slide60

User-Generated Content

A podcast is digital media file of a prerecorded radio and TV-like show that is distributed on the Web

podcost

You can find

podcasts

using a

podcast

client or media player program, such as iTunes or

Winamp

Two

good sites to find podcasts are podcast.com and

podcastalley.comSlide61

Podcasts

A clip of audio or video content that is broadcast over the Internet using compressed audio and video files such as MP3s and MP4s.

Radio showsAudio books and magazines

Educational programsSlide62

Podcasts

You must subscribe to be able to access the most current version of the online content which is delivered to your computer automatically so that you can listen to the content when you wantSlide63

Podcasts

You can listen to the content on your computer by using a media player

RealPlayerWindows Media PlayerYou can transfer the content from your computer to a portable device

iPodSlide64

Podcasts

Uses RSS (Really Simple Syndication) technology

An XML-based format that allows frequent updates of content on the World Wide WebRequires “aggregator” software to gather podcasts

Software programs that go out and grab the latest update of Web material according to your specificationsSlide65

User-Generated Content

RSS is Really Simple Syndication, a

format used for distributing Web feeds that change frequently

RSS

RSS saves you time by sending you updates on the sites

to which you subscribe

Blogs

podcasts,

and news are examples of RSS

feedsSlide66

Podcasts

Can be found all over the WebMost newspapers, TV news, and radio sites offer podcasts of their programming

Some popular TV shows are available via Podcasts

Some web sites allow you to download entire books so that they can be listened to anywhereSlide67

Podcasts

EducationMany schools are beginning to recognize this format as a means to supply students with course content updates

Instructors are creating podcasts of their lecturesSlide68

User-Generated Content

Content created by non-professional writers and photographersIncludes

Videos Photos Writings

Recordings

Visualizing Technology

User-Generated Content

Blogs

Weblog Interactive online journalVlog

Video blog

Popular sites

Blogger

WordPress

Blogosphere

All the blogs on the Web and connections among them

Search with Technorati.com

Microblogging

140 characters or less

Twitter

Visualizing Technology

User-Generated Content

PodcastsDigital media file Prerecorded radio- and TV-like show

Distributed on the WebAllows Time shifting

Location shifting

Find using a podcast client or media player program

iTunes

Winamp

Web sites

Podcast.com

Podcastalley.com

Visualizing Technology

User-Generated Content

RSS

Really Simple SyndicationFormat used for distributing Web feeds that change frequentlySaves you time

Subscribe to sites

Examples

Blogs

PodcastsNews

Visualizing Technology

Search for a podcast about a topic that interests you. Find out as much as you can about the podcast and its creators. Listen to an episode and write a short summary of the contents. Did you enjoy it? Would you subscribe to it? Recommend it? Was this a good way to get this information? Explain your answers.

Visualizing Technology

The Wisdom of the Crowd

Discuss how wikis and other social media sites rely on the wisdom of the crowd

Define social bookmarking and news sites

Crowd sourcing

Social bookmarking site

Social news site

Social review site

Wiki

Visualizing Technology

Wisdom of the Crowd

Wisdom of the crowd is the idea of trusting the collective opinion of a crowd of people rather than an expertSlide75

Wikis and Social Review Sites

WIKIs

WIKIs are Websites that allow users to edit content, even if it was written by someone else

Wikipedia: Most well-known, yet not the most reliable for academic research

SOCIAL REVIEW

Social review sites are Websites where users review hotels, movies, games, books, and other products and services

TripAdvisor

eOpinions

YelpSlide76

Wikis

Web site that allows users to change its content by adding, removing, or editing the content

www.wikipedia.org

The content is updated continuously and kept accurate by the many expert eyes that view the content

In late 2005, Wikipedia content was measured for accuracy in its scientific content and was found to be as accurate as the Encyclopedia BritannicaSlide77

Wikis

Provide an excellent source for collaborative writing both in and out of the classroom

Like blogs, wikis can be used to express thoughts and opinions about certain topics

Unlike blogs,

wikis

can be edited and therefore maintain a more “common” opinion, rather than the direct expressed opinion of the initial individual writerSlide78

Social Review Sites

(

TripAdvisor

epinions

, Yelp) let users review hotels, movies, games, books, and other products and services.Slide79

Social Bookmarking and News

SOCIAL BOOKMARKING

Social bookmarking sites allow you to save and share your bookmarks or favorites online.

Delicious

Stumbleupon

SOCIAL NEWS

Social news sites are online news sites that allow users to submit content they discover on the Web and put it in one place for others to see and discuss.

Digg

Slashdot

oudicaSlide80

Social Bookmarking

Social bookmarking sites

allow you to save and share your bookmarks or favorites online.

Delicious

allows you to not only save and share your bookmarks online but to also search the bookmarks of others.

StumbleUpon

discovers websites based on your interests.

When you sign up you indicate topics that interest you.

Then, as you visit websites, you can click the

StumbleUpon

button to be taken to a similar site.Slide81

Social Bookmarking

Social News sites

are different than traditional media news sites in that at least some of the content is submitted by users.

It’s interactive in a way that traditional media isn’t.

It’s like having millions of friends sharing their finds with you.

Content that’s submitted more frequently or gets the most votes is promoted to the front page.Slide82

Social Bookmarking

Two of the most popular

soocial

news sites are

and

Digg

doesn’t publish

any

content but allows the community to submit content they discover on the Web and puts it in one place for everyone to see and to discuss.

Slashdot, which focuses primarily on technology topics, does produce its content but also accepts submissions from its readers.

Boudica

is a social news site for women that works very much like

Digg

Whatever your interests, there’s probably a social news site for you.Slide83

Visualizing Technology

Go to the Wikipedia article “Reliability of Wikipedia” at wikipedia.org/wiki/

Reliability_of_Wikipedia

. How does Wikipedia assure that the content is correct? What procedures are in place to remove or correct mistakes? How does Wikipedia compare to other online sources of information? Slide84

Discuss the influence of social media on e-commerce

Discuss the types of e-commerce

Discuss credit card safety on the Web

E-commerce

Social media marketing

Talk to Me

Visualizing Technology

Social media marketing:

The practice of using social media sites to sell products and servicesE-commerce:

Business on the Web; often broken into three categoriesB2B – Business to business

B2C – Business to consumer

C2C – Consumer to consumer

Social Media and E-CommerceSlide86

B2B

B2C

C2C

Business-to-business

services are services that a business provides for another business.

Examples:

Google checkout service

PayPal

Business-to-consumer

services

are retailers selling goods and services online to consumers. B2C is the most familiar form of e-commerce; used in social media to help customers find out about products.

Consumer

-to-consumer e-commerce is a “global yard sale”; you can find, buy, sell, or trade almost anything.Examples:eBayCraigslist

Types of E-CommerceSlide87

Conducting Business

Over the Internet

E-Commerce:

Business-to-consumer (B2C)

Transactions that take place between businesses and consumers

Purchases at online stores

Business-to-business (B2B)

Businesses buying and selling goods and services to other businesses

Manufacturer

Suppliers

Retailer

B2B

E-commerceSlide88

Conducting Business

Over the Internet

E-Commerce:

Consumer-to-consumer (C2C)

Consumers selling to each other through online auction sites

Manufacturer

Suppliers

Retailer

B2B

E-commerceSlide89

Conducting Business Over The Internet

Approximately $100 billion each year is spent on goods purchased over the Internet.

25% of all retail sales.Slide90

E-Commerce Safeguards

When you buy something over the Web, you most likely use a credit card.

The exchange of money is done directly between you and a bank.

Because online shopping eliminates a sales clerk or other human intermediary from the transaction, it can actually be safer than the traditional retail transaction.Slide91

E-Commerce Safeguards

Businesses still must have some form of security certification to give their customers a level of comfort.

Businesses hire security companies to certify that their online transactions are secure

VeriSign

If the Web site displays the VeriSign seal, you can usually trust that the information you submit to the site is protectedSlide92

E-Commerce Safeguards

Another indication that a Web site is secure is:

the appearance of a small icon of a closed padlock.The beginning of the URL of the site will change from http:// to https://, with the s standing for “secure socket layer”Slide93

E-Commerce Safeguards

To ensure that your online experience is a safe one:

Shop at well-known, reputable sites

www.bbb.org

www.bizrate.com

www.webassured.com

When you place an order, print a copy of the order and make sure you receive a confirmation number.Slide94

E-Commerce Safeguards

To ensure that your online experience is a safe one:

Make sure the company has a phone number and street address in addition to a Web site.

Avoid making online transactions when using public computers.

Always pay by credit card not debit card.

Check the return policy.Slide95

E-commerce requires consumers to provide personal information, so consumers need to shop wisely

Shop at well-known sites, or use third-party payment sites such as Google Checkout and PayPal to protect credit card informationMake sure Website is secure

Credit Card SafetySlide96

Visit Amazon.com. What are two ways that Amazon uses social media marketing? Can you find any other ways? How is this experience different from shopping in a store?

Visualizing Technology

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.

2014

Pearson Education, Inc.

Publishing as Prentice Hall

Visualizing Technology

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