Dont Drive Day Shelley H Lanham Charlotte Area Air Awareness Dont drive day Outline NC Air Awareness DDD Logistics Planning Promotion An Experiment with Participation Pledges How do new participants differ ID: 764609
Download Presentation The PPT/PDF document "Don’t Drive Day Shelley H. Lanham" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Don’t Drive Day Shelley H. Lanham Charlotte Area Air Awareness
Don’t drive day: Outline N.C. Air Awareness DDD LogisticsPlanningPromotionAn Experiment with Participation PledgesHow do new participants differ?
N.C. Air Awareness Mission: Provide education and outreach program Goals: Motivate individuals to take voluntary action NC 8-hr Ozone Nonattainment Areas **Avoid costly mandatory regulation of local businesses and industry**
N.C. Air Awareness NC 8-hr Ozone Nonattainment Areas **Avoid costly mandatory regulation of local businesses and industry**
Logistics: Planning Prizes: iPad (NC Air Awareness )2 pairs of Charlotte Motor Speedway Suite tickets (Duke Energy)$50 Espada Bicycles gift certificate (Alta Planning + Design)$50 Harris Teeter gift certificate ( Harris Teeter ) Don’t Drive Day t-shirts
Logistics: Promotion Web presence www.DontDriveDay.org MCAQ, CAW, and CATS homepagesOther local organizationsMedia coverage - EarnedPress ReleaseFox News Rising interview Print mediaEventsInformation/Giveaways Pledge Email blasts CATS Rider Alert NCAA and CAW business coalitions Previous DDD participants Pre-event pledgers Pre-DDD raffle of CATS/LYNX passes 2009 DDD “new commuters” 2010 Don’t Drive Day Pledgers
Promotional flyer
Entry Method
Experiment with pledges Don’t Drive Day pledge Data: NameAnticipated commute mode Email addressMethods:Collected data at events (n=118)Rewarded with DDD t-shirtRaffled commute mode specific prizes prior to DDD Email reminder 2 days prior to DDDCompared actual entries from www.DontDriveDay.org to pledged data
Conclusions: Pledge Results: 20% of pre-event pledgers entered a clean commute on Don’t Drive DayConclusions: Useful promotional toolRequire actual entry of each behavior More representative participation numbersMore representative emission reductions If Pledge is necessaryBe aware of possible inflation: temper results
Results: Participation
Results: Commute Mode Trends
Mode Results: How new participants Differ General Results
Promotion Results: How new participants Differ General Results Other: Events, Email, Print Media, etc.
Conclusions: How new participants Differ “Anyone can carpool” Increase emphasis on other options than just transit options (especially carpooling and telecommuting) Partnerships with businesses are essential! Most effective promotional method Allow and encourage telecommuting option (largest increase in overall participation and new participation) Success Story: Piedmont Natural Gas
Thank you! From the Charlotte Region of North Carolina
Overall Outcome Don’t Drive Day 2010 13.13 tons of air pollution prevented (CO2 , CO, NOx, VOC, PM2.5)102.08 lbs of ground-level ozone-forming pollutants preventedCombined air pollution prevented through 4 most recent DDD41.58 tons of air pollution (CO 2 , CO, NO x , VOC, PM 2.5 ) 323.16 lbs of ground-level ozone-forming pollutants prevented
Future DDD Events Short-term Do not accept pledges for participationPromotion Change commute mode emphasisEncourage business partners to take more active role in promoting DDDBusiness hosts several DDD throughout Ozone seasonOffer local incentive to employees Purchase/secure more TV News coverageCBS partnershipPress releasesLong-term Season-long Challenge Expansion of DDD – conduct certain number of clean commutes for entry into contest
Results: Promotion
Results: 2010 Commute Mode