Danté McKay Georgia State Director Introduction Digital Tools Health Insurance Literacy HIL Agenda INTRODUCTION TO ENROLL AMERICA Enroll America is an independent nonpartisan nonprofit 501c3 organization that provides coalitionbuilding and technical assistance support to 460 ID: 194793
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Slide1
Getting Georgia Covered
Danté McKay
Georgia State Director Slide2
Introduction
Digital Tools
Health Insurance Literacy (HIL)
AgendaSlide3
INTRODUCTION TO
ENROLL AMERICASlide4
Enroll America is an independent, nonpartisan, nonprofit 501(c)(3) organization that provides coalition-building and technical assistance support to 4,600
partners in
all 50 states and the District of Columbia in service of our mission to “maximize the number of Americans who enroll in and retain health coverage.”
Introduction to Enroll AmericaSlide5
II. Digital toolsSlide6
Get Covered Data
Database
that tracks
individual
c
onsumers
Built
for
outreach staff and volunteers
User friendly
Packaged with outreach tools to help streamline your program
Pre-loaded
with records of o
ver 200 million consumers, nationwideSlide7
Get Covered Data
Address
Age
DOB
Gender
Name
Phone
Number
Race
Uninsured
PropensitySlide8
Calculator
Slide9
Get Covered Connector Slide10
Get Covered Connector Slide11
Get Covered Connector
States
Appointments
Offered (OE2)
Scheduled Appointments
Completion Rate
NC
39,398
15,191
70.77%
FL
122,203
14,928
66.36%
SC
108,685
9,335
94%
TN
6,793
1,412
60.59%
GA
19,367
911
70.02%Slide12
HEALTH INSURANCE LITERACY (HIL)Slide13
HIL measures whether individuals can:
Evaluate information about health plans
Select the best plan for their needs and budgetUse the plan once enrolled
What is HIL?
Source: Consumers Union, Measuring Health Insurance Literacy: A Call to Action, February 2012. Available on-line at: http
://consumersunion.org/pub/Health_Insurance_Literacy_Roundtable_rpt.pdfSlide14
Nearly
half
of assister
programs had seen people who did not understand how to use
insurance.
Knowledge Gaps
Only 14 percent of all respondents accurately understood these four concepts:
deductible
,
copay
,
co-insurance
and
out-of-pocket
maximum
.
Sources
: Adapted from Enroll America & Consumers Union Presentation;
Loewenstein
, “Consumers’ misunderstanding of health insurance,”
Journal of Health Economics
, September 2013; Kaiser Family Foundation, Survey of
Health Insurance Marketplace Assister Programs
, July
2014Slide15
Themes explored:
Consumers’
interest in receiving information about health insurance terms and concepts
The best times to expose consumers to information about health insurance in order to positively affect their behavior
What messengers consumers want to hear from about health insurance and how to use coverage
How consumers are interested in receiving new information
About the survey:
Web-based
survey of 1.2 million consumers on the Get Covered America email list
1,617 respondents (more likely to be over 55, female, and White
)
Not nationally representative
February 28-March
4, 2015Slide16
The Uninsured and Marketplace Enrollees Want More Information!
Source: Enroll America,
A Guiding Framework on Health Insurance Literacy for the Outreach and Enrollment
Community, May 2015Slide17
Who the Uninsured Want to Hear From About Health Insurance Basics
Source: Enroll America,
A Guiding Framework on Health Insurance Literacy for the Outreach and Enrollment
Community, May 2015Slide18
Who Marketplace Enrollees Want to Hear From About Using Coverage
Source: Enroll America,
A Guiding Framework on Health Insurance Literacy for the Outreach and Enrollment
Community, May 2015Slide19
Visit Enroll America’s HIL Resource Hub
Share, Learn & Evaluate
http://www.enrollamerica.org/hil/
Find consumer-friendly tools by topic and type
Rate posted materialsSlide20
closeSlide21
2015 State of Enrollment Conference
Join Enroll America at the State
of
Enrollment
Conference in Washington, D.C.,
June
10-12:
http://stateofenrollment.org
/Slide22
Danté McKay, JD, MPA
State Director, Georgia
Enroll America
(404) 443-8578
dmckay@enrollamerica.org
www.getcoveredamerica.org
Contact