Incremental Clicks Impact Of Search Advertising David - PDF document

Incremental Clicks Impact Of Search Advertising David
Incremental Clicks Impact Of Search Advertising David

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Chan Yuan Yuan Jim Koehler Deepak Kumar Google Inc Abstract In this research we examine how the number of organic clicks change when search ads are present and when search ad campaigns are turned o64256 We then develop a statistical model to estimat ID: 67693 Download Pdf

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